Digital Strategist, Paid Search

PTMUS Ptarmigan Media Inc; United States; On-site; USD 68,000 - 75,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, seeks a detail-oriented Paid Search Strategist for our New York office to support B2B financial services clients.

Plan, implement and optimize campaigns across Google Ads and Microsoft Ads, manage pacing to meet budgets and KPIs, and translate data into actionable optimizations while collaborating with account teams. In-office commitment required three days weekly.

Qualifications

• Bachelor's degree required; Communications, Advertising, or Marketing preferred.
• 1+ years of paid search experience, ideally within an agency environment.
• Strong ability to analyze campaign performance and provide insights across KPIs.
• Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus.
• Advanced skills in Microsoft Excel, PowerPoint, and Word.
• Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms.
• Comfortable analyzing marketing data and translating insights into action.
• Strong aptitude for math and understanding of the digital media landscape.
• Clear, concise written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and meet tight deadlines.
• Proven attention to detail and strong project management skills.
• Ability to collaborate effectively in a team environment.
• Financial Services experience preferred, but not required.
• $68,000-$75,000

Responsibilities

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads.
• Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs.
• Assist with campaign performance reporting and share insights with internal teams to track progress and results.
• Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory.
• Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes.
• Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle.
• Support budget forecasting, planning, and ongoing monitoring.
• Collaborate with account and strategy teams during planning, activation, and performance review phases.
• Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams.
• Build and maintain relationships with publishing and platform partners.

Skills

Paid search

Campaign analysis

Budget management

Excel

Google Ads

Microsoft Ads

Data analysis

DV360

Agency experience

Education

Bachelor's degree

Tools

DV360

DDS/Prisma

Comscore

Nielsen

AdViews

eMarketer

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with unparalleled expertise in the Financial Services sector. We specialize in helping B2B and B2B2C financial brands navigate a complex marketplace through innovative, highly strategic media solutions. Our people are at the heart of everything we do, driving our expertise, technology, and success across more than 80 global financial services clients. As our New York office continues to grow, we are seeking a highly motivated, detail-oriented Paid Search Strategist with an interest in finance to support several B2B-focused financial services clients.

RESPONSIBILITIES

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
• Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
• Assist with campaign performance reporting and share insights with internal teams to track progress and results
• Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
• Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
• Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
• Support budget forecasting, planning, and ongoing monitoring
• Collaborate with account and strategy teams during planning, activation, and performance review phases
• Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
• Build and maintain relationships with publishing and platform partners

REQUIREMENTS

• Bachelor's degree required; Communications, Advertising, or Marketing preferred
• 1+ years of paid search experience, ideally within an agency environment
• Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
• Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
• Comfortable analyzing marketing data and translating insights into action
• Strong aptitude for math and understanding of the digital media landscape
• Clear, concise written and verbal communication skills
• Highly organized with the ability to manage multiple projects and meet tight deadlines
• Proven attention to detail and strong project management skills
• Ability to collaborate effectively in a team environment
• Financial Services experience preferred, but not required
• $68,000-$75,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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