Senior Paid Search Strategist

WPP Media Limited; Chicago (IL); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Hybrid work environment

Paid time off

Employee discounts

Job summary

WPP Media Limited in the United States is seeking a Senior Associate, Paid Search to manage the campaign execution process for clients, advancing beyond fundamentals and taking on greater responsibility. You will mentor junior teammates, oversee the internal search planning process, and provide tactical recommendations to senior teammates, digital teams, and clients.

The role requires hands-on experience with Google Analytics, AdWords, BingAds, and related tools, plus strong PPC mastery and

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.
• 1+ year of practical paid search campaign experience.
• Hands-on with Google Analytics, AdWords, and BingAds.
• Strong PPC campaign management knowledge.
• Proficient in Excel; data-driven with analytics tools.
• Excellent verbal and written communication skills.
• Familiar with third-party platforms (Kenshoo, Marin, DoubleClick) is a plus.

Responsibilities

• Oversee day-to-day management of the search plan and bid recommendations.
• Develop initial keyword lists based on brand territory for review.
• Run regular search reports to mine for new keywords and optimize spend.
• Write initial ad copy aligned with briefs and client direction.
• Mentor Associates and ensure timely deliverables.
• Provide tactical recommendations to senior teammates and clients.

Skills

PPC campaign management

Google Analytics

Microsoft Excel

Verbal and written communication

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

Tools

Google AdWords

Bing Ads

Kenshoo

Marin

DoubleClick

Adobe Omniture

Bid Management Tool

Job description

WPP Media Limited in the United States is seeking a Senior Associate, Paid Search to manage the campaign execution process for clients, advancing beyond fundamentals and taking on greater responsibility. You will mentor junior teammates, oversee the internal search planning process, and provide tactical recommendations to senior teammates, digital teams, and clients.

The role requires hands-on experience with Google Analytics, AdWords, BingAds, and related tools, plus strong PPC mastery and