Senior Paid Search Manager

Wpromote; United States; Remote; USD 85,000 - 104,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet保险

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a Senior Paid Search Manager to lead SEM campaigns across Google Ads and Microsoft Ads for 1–3 client partners. You will optimize, strategize, and report on performance while mentoring Coordinators and Managers.

You will collaborate with other channel managers to drive client growth and profitability, and you will leverage data to refine bidding, ad copy, and experiment designs. The role emphasizes direct client interaction, weekly/monthly/quarterly reviews, and a

Qualifications

• 3+ years of experience managing multiple client portfolios in paid search
• Agency experience preferred with managing clients with monthly budgets between $50,000-$500,000 per client
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of SEM and paid search advertising models
• Experience with keyword research tools and web analytics tools (Google Analytics)
• General knowledge of SEO, social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPs and chart building
• Extremely well organized, able to balance client timelines and business needs
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite

Responsibilities

• Plan, develop, and implement comprehensive paid search strategies across Google Ads and Microsoft Ads
• Manage campaigns including Search, Shopping, Display, Remarketing, App Install and Video
• Mentor a pod of Coordinators, Associate Managers, and Managers
• Conduct keyword research, write ad copy, and establish bidding strategies
• Create and run A/B test experiments to optimize campaigns
• Use Google Analytics to derive insights and drive actions
• Communicate with clients regularly to discuss goals and results
• Develop cross-channel strategies to improve CPA and ROAS
• IncorporateLLM-based practices to enhance account performance
• Analyze results and adjust strategies and budgets accordingly
• Collaborate with other channel managers to maximize client investments

Skills

Verbal communication

Analytical skills

Presentation skills

Client relationship management

Time management

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Criteo

Job description

We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on 1-3 clients that will challenge you! As an individual contributor, you’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your client.

You Will Be

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Mentoring a pod of Coordinators, Associate Managers, and/or Managers
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzing paid search campaign results and adjust strategy and budgets accordingly.
• Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
• Incorporating LLM based practices to accomplish account needs

You Must Have

• 3+ years of experience managing multiple client portfolios in paid search industry
• Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• *100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $85,000 – $104,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.*

This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***

This position is not eligible for immigration sponsorship.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

“The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job.”

I have never heard someone say that this isn’t what they do or they don’t have time. Everyone– from the executive team to our summer interns– steps up and pitches in!

Kristin Costigan

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.