Senior Media Planner (Direct IO)

Wpromote; United States; Remote; USD 77,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Job summary

Wpromote seeks a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will shape end-to-end strategy, align with Programmatic teams, and elevate traditional media as a value-add to our holistic approach.

You will oversee innovative activations, high-impact partnerships, and custom content programs while guiding the full RFP process and ensuring integrated media

Qualifications

• 3+ years of media planning & buying experience with premium digital partnerships and activations.
• Proven ability to develop large-scale publisher-direct programs including brief development and negotiations.
• Strong understanding of display, video, social, and branded content channels.
• Familiarity with how direct and programmatic strategies intersect for a unified media approach.
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH) is a plus.
• Ability to lead multiple projects simultaneously and deliver high-quality work under tight timelines.
• Strong relationship-building with publishers, vendors, and internal partners.
• Ability to develop processes and elevate operational efficiency.
• Future-focused mindset with a drive to reimagine and improve.

Responsibilities

• Lead end-to-end strategy, planning, and activation across direct digital partnerships.
• Oversee innovative digital activations, partnerships, and custom content programs.
• Guide traditional media as complementary layers within the broader strategy.
• Drive agency-wide partnership innovation and measurement adoption.
• Coordinate with Programmatic and Integrated Media teams for a cohesive Display & Video ecosystem.
• Manage the full RFP process from brief development to client presentation.

Skills

Media planning

Digital partnerships

Relationship building

Project management

Programmatic knowledge

Channel expertise

Leadership

Job description

We are seeking a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement bringing breadth and rigor to our holistic approach.

As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward. You will also guide selective traditional media executions (Linear, OOH, Audio) as complementary layers within the broader strategy. This role requires a strategic thinker with a strong POV, a drive to elevate partnerships, and the ability to challenge the norm in pursuit of brand‑building outcomes.

If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation.

You Will Be

Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:

• Always-on, seasonal, and high-profile campaigns
• Digital-first sponsorships, tentpoles, and custom content integrations
• 360 activations spanning digital, physical, and experiential touchpoints

Driving modern partnership innovation by:

• Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
• Bringing forward new publisher, data, and measurement solutions that elevate client growth
• Championing advanced measurement adoption across digital partner programs

Shaping strategy & client leadership:

• Building deep understanding of client business goals, audiences, and KPIs
• Ensuring all Direct IO activations ladder into unified, integrated media strategies
• Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation

Elevating operational excellence:

• Improving workflows across planning, trafficking, reporting, and ad operations
• Developing negotiation best practices and actively upskilling the team
• Identifying incremental partnership opportunities and securing added value

Collaborating cross-functionally:

• Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
• Leveraging traditional media knowledge (Linear, OOH, Audio) as value‑add expertise that informs and complements digital programs

You Must Have

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
• Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
• Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
• Strong relationship-building skills with publishers, vendors, and internal partners
• Experience developing processes and elevating operational efficiencies
• A future-focused, inquisitive mindset with a natural inclination to reimagine and improve

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insuranceShort Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $77,000 – $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

#LI-Remote

“The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job.”

I have never heard someone say that this isn’t what they do or they don’t have time. Everyone– from the executive team to our summer interns– steps up and pitches in!

Kristin Costigan

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.