Paid Search Manager

Wpromote; United States; Remote; USD 74,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Holiday break

Flexible schedules

Work from anywhere

Paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Short-Term Disability

Annual Class Pass credits

Job summary

Wpromote is seeking a Paid Search Manager to lead SEM campaigns for a diverse client book. You will own strategy, optimization, and reporting across Google Ads and Microsoft Ads, coordinating with cross-functional teams to maximize ROI.

Ideal candidates have 1.5–3 years of agency experience, strong analytical skills, and a proven track record driving direct response and new user acquisition. Remote-friendly, US-based role with competitive benefits.

Qualifications

• 1.5–3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency.
• Excellent verbal and written communication skills.
• Excellent analytical skills.
• Deep knowledge of the SEM industry and the paid search advertising model.
• Experience with keyword research tools and web analytics tools (Google Analytics).
• General knowledge of search engine optimization (SEO), social advertising, and web usability.
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building.
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients.
• Ability to manage expectations and priorities.
• Experience presenting to senior-level client contacts.
• Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client.
• Experience with Google Suite

Responsibilities

• Plan, develop, and implement comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Work with client teams to identify business needs, campaign objectives, and growth opportunities.
• Manage Search, Shopping, Display, Remarketing, App Install and Video campaigns.
• Drive sales revenue and/or qualified leads with direct response strategies.
• Conduct keyword research, write ad copy, and set bidding strategies to meet KPIs.
• Create and run campaign A/B tests to identify optimal settings.
• Use Google Analytics to derive insights and actions to improve performance.
• Analyze campaign results and adjust strategy and budgets accordingly.
• Communicate with clients regularly about goals and results.
• Develop cross-channel strategies to improve CPA and ROAS and maximize efficiency.

Skills

Paid search management

Google Ads

Microsoft Ads

Google Analytics

Excel

Client management

Tools

Google Ads Editor

Microsoft Advertising Editor

Google Analytics

Excel

Job description

We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. As an individual contributor, you’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Utilizingbusiness acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Workingwith direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creatingand implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzingpaid search campaign results and adjust strategy and budgets accordingly.
• Communicatingwith clients regularly to discuss goals and deliver results.
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

You Must Have

• 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
• Experience with Google Suite

Nice to Have

• Hands-on experience using AI and automation tools inside and outside paid search platforms to optimize results

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 – $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits.

• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of a race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.#LI-JL#LI-Remote

“The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job.”

I have never heard someone say that this isn’t what they do or they don’t have time. Everyone– from the executive team to our summer interns– steps up and pitches in!

Kristin Costigan

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.