Senior Paid Search Manager

Nebo Agency; Atlanta (GA); Híbrido; USD 90 000 - 140 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid in-office/remote work options

Unlimited PTO

Free attendance to local marketing/ner

Resumo da oferta

Nebo Agency is seeking a Senior Paid Search Manager to lead paid search strategy for marquee clients, drive research-based recommendations, and launch campaigns across platforms. You will optimize performance, report results, and communicate strategy to executives.

The role partners with paid social, display, analytics, and UX teams, guiding direct reports and contributing to Nebo’s innovative paid media approach. Hybrid in-office/remote options are available.

Qualificações

• 3+ years Google Ads and Microsoft Advertising experience.
• Experience managing large budgets and complex accounts across multiple paid search platforms.
• Experience with Shopping campaigns and product feed management.
• Ability to develop testing structures and compile client-facing deliverables based on performance.
• Experience using automated bidding platforms such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud.
• Experience in Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong written and verbal communication skills.
• Strong research and analytical skills.
• Ability to multitask and meet deadlines under pressure.
• Google Ads, Microsoft Advertising, and Google Analytics certified.
• Strong proficiency in Microsoft Excel.
• Active interest in keeping up with the paid search industry and latest trends.

Responsabilidades

• Manage multiple paid search accounts, including maintaining spend pacing and optimization.
• Create and present reports with analysis and strategic recommendations.
• Forecast performance and spend for future budget recommendations.
• Communicate paid search performance and strategy to clients, including C-suite executives.
• Identify trends and insights across campaigns for growth opportunities.
• Create client-facing deliverables such as testing briefs, performance reports, and budget recommendations.
• Build and maintain relationships with engine and vendor reps to ensure healthy accounts.
• Provide oversight for paid search deliverables and give feedback as needed.
• Directly manage one or more search specialists or team members with regular reviews.
• Act as a thought leader by writing articles, attending events, and speaking about paid search.
• Lead training plans for new team members and coordinate with others.
• Support clients and team on non-search paid media initiatives when needed.

Conhecimentos

Paid search expertise

Google Ads

Microsoft Advertising

Analytics

Excel

Client communication

Ferramentas

Search Ads 360

Kenshoo

Marin

Adobe Advertising Cloud

Google Analytics

Google Tag Manager

Adobe Analytics

Descrição da oferta de emprego

If you're a search-savvy marketer who’s passionate about all things paid, this job just might be for you. As a Senior Paid Search Manager at Nebo, not only will you get to sink your teeth into challenging campaigns that will grow your career - you'll also get to hang with a team of top-notch paid search pros. (And adorable puppies, too.)

Nebo's Senior Paid Search Managers are responsible for leading paid search strategy for marquee clients. This includes everything from executing research, developing recommendations, and launching campaigns within platforms to optimizing, reporting, and providing actionable next steps to drive continual improvement. A deep understanding of paid search metrics, as well as previous experience in developing and communicating paid search strategies, are a must. This role frequently collaborates with paid social and display leads as well as analytics, UXO, and other Nebo departments. Senior Paid Search Managers are expected to be a resource for leading paid search industry trends for the paid media team as well as the company as a whole. In addition to managing marquee clients, Senior Managers help oversee search strategy across all Nebo clients, working with other team members to develop new strategies, identify new opportunities, and ensure best practices are implemented. They will also be responsible for growing their direct reports' knowledge of paid search strategy.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

• Manage multiple paid search accounts, including maintaining accurate spend pacing, optimizing regularly, and providing ongoing recommendations for driving performance and innovation
• Create and present reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
• Forecast performance and spend for future budget recommendations
• Communicate paid search performance and strategy to clients, including c-suites, in a clear and concise manner
• Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
• Create client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc.
• Build and maintain relationships with engine and vendor reps to ensure Nebo accounts are healthy and utilizing the best search products available
• Provide oversight for paid search deliverables and provide feedback when necessary
• Directly manage one or more search specialists or other paid media team members, providing guidance and performance feedback through regular one on one meetings and formal reviews
• Act as a thought leader in the industry by writing articles, attending events, and speaking about paid search
• Establish and facilitate training plans for new team members, leading training sessions and coordinating with other team members as needed
• Support clients and team members on non-search paid media initiatives when departmental needs arise

Senior Paid Search Specialist Skills Required

• 3+ years Google Ads and Microsoft Advertising experience
• Experience managing large budgets and complex accounts across multiple paid search platforms
• Experience with Shopping campaigns and product feed management
• Ability to develop testing structures and compile client-facing deliverables based on performance
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud
• Experience in Google Analytics, Adobe Analytics, and Google Tag Manager
• Strong written and verbal communication skills
• Strong research and analytical skills
• Ability to multitask and meet deadlines under pressure
• Google Ads, Microsoft Advertising, and Google Analytics certified
• Strong proficiency in Microsoft Excel
• Active interest in keeping up with the paid search industry and latest trends

This is a full-time position and compensation is dependent upon experience.

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status.