Senior Paid Search Strategist

Sinclair Broadcast Group; Denver (CO); Remote; USD 70,000 - 87,000; Full time

Benefits offered by this job

Retirement plan

Life insurance

Health insurance

Flexible spending accounts

Paid time off

Stock purchase plan

Job summary

Digital Remedy is seeking a Sr. Paid Search Strategist to drive performance for client campaigns across Google, Bing, and YouTube. The role invites proactive communication, solution orientation, and a deep expertise in paid search within a fast-paced agency setting.

The position is remote with availability to work Mountain Standard Time business hours. Candidates should bring 4+ years of Google/Bing/YouTube ads experience and agency background for success.

Qualifications

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns.
• 4+ years experience at a digital marketing agency.
• Google Certifications – Ads & YouTube/Video.
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads)

Responsibilities

• Optimize towards account KPIs and ROI for clients and partners.
• Update paid search strategies with new best practices to improve quality and efficiency.
• Build paid search campaigns across industries with proper structure, copy, and keywords.
• Communicate and propose strategic plans to client teams to improve performance.
• Collaborate with paid search, account management, and internal teams to drive innovation.
• Pull reports and provide campaign recommendations for internal managers.
• Assist the Paid Media Manager and Sr. Director of Paid Media with process documentation.
• Foster relationships with vendor partners including Google.

Skills

Google Ads

Bing Ads

YouTube Ads

Digital marketing agency experience

Conversion tracking

Tools

Google Tag Manager

Excel

Job description

Digital Remedy is looking for a Sr. Paid Search Strategist to drive performance and growth for our clients. This includes search campaigns on both Google and Bing Ads, as well as YouTube campaigns. The ideal candidate should be proactive in communication, solutions-oriented, and an expert in paid search advertising. They should enjoy a fast-paced, team environment and staying up to date on the latest trends in the search space.

This is a remote position; however, the selected candidate must be available to work during Mountain Standard Time (MST) business hours.

Responsibilities Include:

• Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI for clients and partners
• Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
• Building paid search campaigns for clients across a wide variety of industries, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success
• Communicating and recommending strategic plans to client teams to improve performance
• Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation
• Pulling reports and providing campaign recommendations for internal managers
• Assist the Paid Media Manager and Sr. Director of Paid Media with process documentation
• Work directly and foster relationships and opportunities with vendor partners including Google

Qualifications:

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns
• 4+ years experience at a digital marketing agency
• Google Certifications – Ads & YouTube/Video
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
• Strong ad copy writing skills for clients across multiple industries
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
• Excellent communication and presentation skills to audiences and clients of varying levels
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• A proactive, solutions-orientated professional

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Digital Remedy

Digital Remedy is a performance media partner for agencies, brands, and media companies. Through proprietary technology, services, and partnerships, Digital Remedy offers outcome-based media solutions for marketers empowering them to exceed beyond standard media goals. Whether brand or outcome focused, marketers can access insights, media planning, activation, measurement, reporting, and optimization capabilities to deliver the highest performance tied to ROI. The effectiveness of Digital Remedy’s solutions is supported by a tenured client roster of leading brands, agencies, and media companies. In addition, Digital Remedy is a proud recipient of several major award wins including the Digiday Technology Award and Crain’s Best Places to Work several years in a row including a rank of #1 in 2024.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $69,700 to $87,125. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Benefits

• participation in a retirement plan
• life and disability insurance
• health, dental and vision plans
• flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• parental leave
• employee stock purchase plan