Senior Paid Search Leader – YouTube & AI

Richardslerma; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary based on experience

Paid company holidays, vacation earned

Paid sick leave

Medical, dental, and vision; life/AD&D

Annual bonuses

401(k) and retirement plans

Job summary

LERMA/ seeks an Associate Director, Paid Search to own a portfolio of enterprise search accounts and lead a team of associates and supervisors who run them day-to-day.

This role sits between supervisor and Director of Integrated Investment, shaping senior client relationships, driving YouTube and AI-powered search strategies, and partnering with platform vendors to deliver measurable results.

Qualifications

• 6–8+ years in a digital media agency environment with at least 2+ years of people management.
• Proven ownership of enterprise search budgets and YouTube programs.
• Strong senior-client and stakeholder presentation skills.
• Advanced understanding of Google Ads (Search, YouTube, Performance Max) and Microsoft Ads.
• Familiarity with Google Partner Program tiers is a strong plus.
• High proficiency in Excel and Google Sheets with ability to translate data into strategic recommendations.

Responsibilities

• Own portfolio-level paid search strategy across a pod of accounts, with supervisors executing day-to-day
• Manage, mentor, and develop a team of associates and supervisors — set priorities, QA their strategic decisions, and own their career pathing
• Serve as senior client contact on enterprise-scale accounts, including ownership of QBR content and presentation
• Own budget rollups across the full pod portfolio and approve incremental investment and testing proposals ahead of director sign-off
• Partner with the director of integrated investment on RFP creation, partner negotiations, and platform-partner stewardship
• Maintain oversight of managed-service and platform-vendor partnerships run day-to-day by supervisors (e.g., YouTube trafficking/optimization partners)
• Own YouTube’s role within the broader paid search portfolio, guiding format mix, audience and creative strategy, as well as how YouTube investment is positioned alongside search in client-facing planning
• Track the evolution of AI and LLMs on search and translate emerging behavior into portfolio insights
• Contribute to agency POV development and stay current on the paid search vendor landscape
• Support hiring, onboarding, and staffing plans for the Integrated Investment team
• Partner cross-functionally with the paid social associate director and programmatic leads on integrated account strategy

Skills

YouTube advertising

Google Ads

Microsoft Ads

Stakeholder communication

People leadership

Tools

DV360

Excel

Google Sheets

Job description

LERMA/ seeks an Associate Director, Paid Search to own a portfolio of enterprise search accounts and lead a team of associates and supervisors who run them day-to-day.

This role sits between supervisor and Director of Integrated Investment, shaping senior client relationships, driving YouTube and AI-powered search strategies, and partnering with platform vendors to deliver measurable results.