Senior Paid Search Growth Lead

Apartment List, Inc.; Northern (KY); Hybrid; USD 103,000 - 151,000; Full time

Job summary

Apartment List, Inc. is seeking a Senior Associate, Paid Search Marketing to lead our paid search program and drive new customer acquisition.

You will own day-to-day execution, bringing analytical rigor and business judgment to strategy execution, surfacing observations proactively, and delivering measurable results. You will optimize campaigns on Google Ads and Microsoft Ads, develop new keyword opportunities, and run structured A/B tests to improve conversion rates and ROAS.

Qualifications

• 3–4+ years in performance marketing.
• 2+ years focused on paid search/SEM.
• End-to-end management of Google Ads and Microsoft Ads campaigns.

Responsibilities

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS.
• Identify and develop new keyword opportunities and audience segments.
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates and campaign performance.
• Analyze search performance data to uncover growth opportunities and deliver actionable insights for decision-making.

Skills

Google Ads

Microsoft Ads

Paid search/SEM

A/B testing

Data analysis

Tools

Google Tag Manager

Conversion tracking

Apple Search Ads

Automated bidding

Job description

Apartment List, Inc. is seeking a Senior Associate, Paid Search Marketing to lead our paid search program and drive new customer acquisition.

You will own day-to-day execution, bringing analytical rigor and business judgment to strategy execution, surfacing observations proactively, and delivering measurable results. You will optimize campaigns on Google Ads and Microsoft Ads, develop new keyword opportunities, and run structured A/B tests to improve conversion rates and ROAS.