Senior Paid Search Leader — Growth & Strategy

Tebra; Northern (KY); Hybrid; USD 127,000 - 145,000; Full time

Job summary

Tebra is seeking a Senior Manager, Digital Marketing to lead Paid Search strategy, budget, and performance while guiding a team of marketers across PPL, Paid Social, and Programmatic. Collaboration with senior leaders will shape channel standards and optimization opportunities.

You will own end-to-end reporting, set QA processes, and manage budgets to achieve business goals, with experience in Google Ads, SA360, and analytics platforms helping drive scalable results.

Qualifications

• 6+ years of digital marketing experience with deep hands-on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high-budget campaigns.
• Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes.
• 2+ years managing individual contributors with ability to set channel strategy while delegating execution.
• Proven track record translating channel performance into strategic recommendations for senior stakeholders.
• Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.

Responsibilities

• Own strategy, budget, and performance for Paid Search, including bid strategy and account structure.
• Direct strategy for PPL, Paid Social, and Programmatic, executed by direct reports.
• Set QA standards and escalation paths for core campaign set-ups; delegate hands-on execution to team.
• Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders.
• Manage the collective digital marketing budget and allocate resources to hit business goals.
• Develop and coach a team of marketers, providing feedback and career growth support.

Skills

Paid Search strategy

Team leadership

Budget management

Cross-channel collaboration

QA standards

Reporting & insights

Vendor management

Market analysis

Tools

Google Ads

Microsoft Ads

Google Analytics

SA360

Salesforce

Tableau

Marketo

Job description

Tebra is seeking a Senior Manager, Digital Marketing to lead Paid Search strategy, budget, and performance while guiding a team of marketers across PPL, Paid Social, and Programmatic. Collaboration with senior leaders will shape channel standards and optimization opportunities.

You will own end-to-end reporting, set QA processes, and manage budgets to achieve business goals, with experience in Google Ads, SA360, and analytics platforms helping drive scalable results.