Senior Paid Search Manager — Performance Growth Lead

Tombras; Knoxville (TN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Generous parental leave

Medical for employee + dependents

Job summary

Tombras, a 600+ person advertising agency, is seeking a Sr. Paid Search Manager to steer day-to-day management and strategic direction of paid search programs for key accounts. You’ll manage Google Ads, Microsoft Ads, and Search Ads 360 with autonomy and mentor junior staff.

The role emphasizes tactical excellence and strategic thinking, improving campaign efficiency, lead quality, conversion performance, and ROAS across multiple brands and locations. Knoxville relocation may be provided.

Qualifications

• 3+ years of paid search experience in an advertising agency or similar fast-paced performance marketing environment.
• Google Ads certification required; Microsoft Advertising certification preferred.

Responsibilities

• Build, launch, and optimize paid search and YouTube campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Manage and improve campaign performance across Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns, where applicable.
• Develop tactical paid search media plans, budget recommendations, and weekly/monthly performance reporting for assigned accounts.
• Own campaign setup, bid strategy management, budget pacing, optimization, and quality control across multiple brands and verticals.
• Apply best practices across keyword strategy, match types, audience targeting, remarketing, campaign settings, ad copy testing, and automation.
• Conduct keyword research, competitive analysis, and search query analysis to identify opportunities for growth and efficiency.
• Partner with internal teams and clients to recommend landing page strategy and conversion rate optimization opportunities.
• Analyze campaign and business performance data to uncover actionable insights and translate findings into optimization plans.
• Plan and execute A/B tests across campaign variables to improve conversion volume, conversion rate, impression share, efficiency, and ROI.
• Manage daily, weekly, and monthly pacing to ensure campaigns deliver against budget and performance goals.
• Implement and test strategies designed to improve leads, sales, ROAS, and overall client outcomes across multiple accounts.
• Collaborate with the broader Tombras Search team to ensure alignment with client goals, KPIs, reporting frameworks, timelines, and overall media strategy.
• Support the training and development of analysts and strategists by sharing knowledge, best practices, and platform expertise.
• Champion team processes and stay current on search marketing trends, platform updates, and emerging best practices.

Skills

Client management

Analytical thinking

Project management

Team mentoring

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

Tombras, a 600+ person advertising agency, is seeking a Sr. Paid Search Manager to steer day-to-day management and strategic direction of paid search programs for key accounts. You’ll manage Google Ads, Microsoft Ads, and Search Ads 360 with autonomy and mentor junior staff.

The role emphasizes tactical excellence and strategic thinking, improving campaign efficiency, lead quality, conversion performance, and ROAS across multiple brands and locations. Knoxville relocation may be provided.