Senior Paid Media Strategist - Remote Opportunity

Brown University; Rhode Island; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead the strategy, execution, and optimization of paid advertising across a growing portfolio of programs. This role partners with design, communications, and CRM teams to ensure accurate tracking and data-driven decision making.

You will own budget oversight, campaign performance, and reporting, delivering insights to program leadership that drive enrollment outcomes while collaborating with the SPS CRM

Qualifications

• Bachelor's degree in marketing, communications, advertising, or related field or equivalent experience.
• Minimum 5-7 years of paid media or performance marketing experience.
• Experience managing multi-channel campaigns and budgets at scale.
• Strong fluency in analytics tools and dashboards (Tableau, GA4).
• Experience leveraging CRM systems for attribution and funnel analysis.

Responsibilities

• Lead strategy, execution and optimization of paid media campaigns across master’s, certificate and professional programs.
• Develop KPI-driven dashboards and provide data-informed recommendations to leadership.
• Collaborate with design, communications and CRM teams to ensure accurate tracking and impactful messaging.
• Translate campaign results into actionable insights to improve enrollment outcomes.

Skills

Paid media strategy

Multi-channel campaigns

Budget management

Analytics dashboards

KPI reporting

Cross-functional collaboration

Strong communication

A/B testing

CRM attribution

CRM platforms

Education

Bachelor's degree in marketing/communications/advertising or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Reddit Ads

Tableau

GA4

Slate Salesforce

Slate CRM

Adobe Express

Job description

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead the strategy, execution, and optimization of paid advertising across a growing portfolio of programs. This role partners with design, communications, and CRM teams to ensure accurate tracking and data-driven decision making.

You will own budget oversight, campaign performance, and reporting, delivering insights to program leadership that drive enrollment outcomes while collaborating with the SPS CRM