Senior Paid Media Strategist - Hybrid/Remote

Brown University; Providence (RI); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health, dental, vision

Tuition assistance

Wellness program

Job summary

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead paid advertising strategy and optimization for a growing portfolio of master’s, certificate and executive education programs. This role reports to the Director of Marketing and Communications and drives enrollment-focused campaigns with tight budget oversight.

The position requires 5–7 years in paid media, expertise across Google, Meta, LinkedIn and Reddit, and strong analytics and CRM experience.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.
• Minimum 5-7 years of paid media or performance marketing experience
• Demonstrated experience managing multi-channel campaigns and budgets at scale
• Expertise with platforms such as Google, Meta, LinkedIn, and Reddit
• Strong fluency in analytics tools (Tableau, GA4, platform dashboards)
• Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Experience designing and evaluating A/B testing initiatives

Responsibilities

• Lead strategy, execution and analysis of paid advertising across a broad program portfolio.
• Own planning, budget management, optimization and reporting to enrollment goals.
• Develop high-performing creative and messaging with teammates and ensure accurate data tracking.
• Translate campaign data into KPI-driven dashboards and actionable recommendations.
• Collaborate with the Visual Designer, Communications Specialist and CRM admin for accurate tracking.”

Skills

Paid media strategy

Budget management

Multi-channel campaigns

Analytics & insights

A/B testing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Reddit Ads

Job description

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead paid advertising strategy and optimization for a growing portfolio of master’s, certificate and executive education programs. This role reports to the Director of Marketing and Communications and drives enrollment-focused campaigns with tight budget oversight.

The position requires 5–7 years in paid media, expertise across Google, Meta, LinkedIn and Reddit, and strong analytics and CRM experience.