Head of Paid Media Strategy & Performance — Remote

Heritage Oak Private Education; Northern (KY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Job summary

Spring Education Group is seeking a Director of Media Strategy & Performance to lead paid media strategy, investment, innovation, and performance across our preschool, K-12, and online education brands. Reporting to the VP of Marketing, this leader will oversee a multi-million-dollar media portfolio and coordinate with internal teams to drive enrollment nationwide.

This is a senior, autonomous role focused on strategic direction, agency collaboration, and data-driven optimization in a

Qualifications

• Expertise in digital media strategy and paid media across multiple brands.
• Strategic and analytical leader with autonomy to drive results.
• Experience guiding agency partners and internal teams to optimize performance across enrollment funnels.

Responsibilities

• Set strategy and investment recommendations for paid media across the portfolio.
• Guide agency partners and internal teams; ensure alignment with marketing goals.
• Translate data into clear actions to improve enrollment and ROI across markets nationwide.

Skills

Digital media strategy

Paid media management

Analytics

Stakeholder leadership

Job description

Spring Education Group is seeking a Director of Media Strategy & Performance to lead paid media strategy, investment, innovation, and performance across our preschool, K-12, and online education brands. Reporting to the VP of Marketing, this leader will oversee a multi-million-dollar media portfolio and coordinate with internal teams to drive enrollment nationwide.

This is a senior, autonomous role focused on strategic direction, agency collaboration, and data-driven optimization in a