Senior Paid Media Specialist

Brown University; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive Benefits package

Health Insurance

Dental Insurance

Vision Insurance

Tuition Assistance

Retirement Plan

Wellness Program

Employee Discounts

Job summary

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead paid advertising across master’s, certificate and executive education programs. You’ll plan budgets, optimize campaigns, and translate data into actions, partnering with design, messaging, and CRM teams.

The role emphasizes KPI-driven dashboards, performance analytics, and collaboration with program leadership to improve enrollment outcomes.

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, advertising, or related field.
• 5-7 years of paid media or performance marketing experience.
• Experience managing multi-channel campaigns and budgets at scale.
• Expertise with platforms such as Google, Meta, LinkedIn, and Reddit.
• Strong analytics using Tableau, GA4, and platform dashboards.
• Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience designing and evaluating A/B testing initiatives.
• Preferred higher education marketing experience; agency background is a plus.

Responsibilities

• Lead strategy, execution and analysis of paid media across a broad program portfolio.
• Own planning, budgeting, optimization, and reporting to enrollment goals.
• Collaborate with Visual Designer and Communications Specialist on ad creative and messaging.
• Work with SPS CRM administrator to ensure data tracking and attribution accuracy.
• Develop KPI dashboards and translate results into actionable recommendations.

Skills

Paid media

Budget management

Analytics tools

Campaign optimization

A/B testing

Multi-channel

Communication

Fast-paced environment

Project management

Education

Bachelor's degree in marketing/communications

Tools

Google Ads

Meta Ads

LinkedIn Ads

Reddit Ads

Tableau/GA4 dashboards

CRM systems (Slate, Salesforce)

Job description

About Brown

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world. Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University’s benefits, visit theUniversity Human Resources web page for further information.

About the Opportunity

Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.

Responsibilities

The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and analysis of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs. Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. This role partners closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution and data integrity. A core focus of the role is translating campaign data into actionable insights. The Senior Paid Media Strategist develops and maintains KPI-driven dashboards and delivers clear, data-informed recommendations to program leadership to continuously improve outcomes.

The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs. Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist is independently responsible for the planning, management and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution. A core focus of this role is performance analytics and reporting. The Senior Paid Media Strategist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.

Qualifications

• Required Bachelor’s degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.
• Minimum 5-7 years of paid media or performance marketing experience.
• Demonstrated experience managing multi-channel campaigns and budgets at scale.
• Expertise with platforms such as Google, Meta, LinkedIn, and Reddit.
• Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
• Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience designing and evaluating A/B testing initiatives.
• Preferred Experience in higher education marketing, graduate and/or professional education.
• Agency or agency-side experience a plus.
• Familiarity with accessibility considerations for digital content.
• Experience utilizing Adobe Express or other web-based design software.
• Familiarity with project management tools and workflow.

Salary Grade

10

Benefits

Benefits of Working at Brown: Please review additional information on the Benefits of Working at Brown.

Recruiting Start Date

2026-08-10

Job Posting Title

Senior Paid Media Specialist

Department

School of Professional Studies and Masters Programs

Grade

Grade 10

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Scheduled Weekly Hours

37.5

Position Work Location

Hybrid

Submission Guidelines

The designated Position Work Location for each position determines the approved modality of work. Positions are classified based on the operational and business needs of the department and may be designated as on-site, hybrid, or remote. Employees with a designated position work location as remote must reside and perform their work in a state where Brown University is registered to do business. Brown University is a registered employer in the following states: Rhode Island, California, Colorado, Connecticut, Florida, Maryland, Massachusetts, New York, New Hampshire, New Jersey, North Carolina, Washington, D.C.

Visa Sponsorship

This position is not eligible for visa sponsorship.

E-Verify Employer

Brown is an E-Verify Employer.

EEO Statement

Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.

Employer Culture

Welcome! Founded in 1764, Brown is a leading institution for education, discovery, and global intellectual progress as well as one of the largest employers in Rhode Island. Working at Brown brings more than just a paycheck and generous benefits; it offers an opportunity to contribute to a greater good. Join us in supporting the pursuit of knowledge and individual growth that defines higher education and enriches our community.

Additional Information

You can find detailed information about our salary ranges on our website.