Senior Paid Media Strategist for Developer Growth

Aquent; Mountain View (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Aquent is partnering with a leading technology company to define and lead the paid media strategy for high-profile developer-focused initiatives. You will influence product adoption and engagement through data-driven campaigns and strategic collaboration with product marketing, analytics, and regional teams.

In this senior role, you will guide creative direction, optimize campaigns, and manage a substantial budget while driving measurable impact across search, social, display, YouTube, and

Qualifications

• 8–10 years of experience in paid and digital media strategy and execution.
• B2B/SaaS marketing to technical audiences and developers within mobile and web ecosystems.
• Recent paid media experience (within the last ~5 years) across modern social and platform strategies.
• Proven ability to drive measurable business impact with paid media, focusing on product adoption metrics.
• Extensive experience managing a media budget of $10 million or more, including agency oversight.
• Deep expertise across search, social, display, YouTube, and programmatic advertising.
• Strong cross-functional collaboration, ability to thrive in ambiguity, and ownership mentality.
• Familiarity with ad manager tools (e.g. Google Ads Manager) to interpret metrics and audit agency work.

Responsibilities

• Own the end-to-end paid media strategy and campaign-level decision-making, including optimization, creative direction, and budget allocation for campaigns reaching technical audiences.
• Audit and interpret campaign performance and agency outputs, focusing on high-level strategy rather than day-to-day execution.
• Collaborate with Product Marketing Managers, media agencies, creative teams, analytics experts, and regional teams for integrated campaigns.
• Provide expert creative guidance, ensuring assets (e.g., 60-second videos) are optimized for channels and audience engagement.
• Plan and execute upcoming media cycles, continuously optimize running campaigns, and translate insights into actionable improvements.
• Develop and implement paid media strategies to boost product adoption and developer-facing metrics.
• Manage a substantial media budget of approximately $10 million, ensuring efficient spend.
• Work with content creators to develop compelling, developer-focused content and advise on channel mix across search, social, display, YouTube, and programmatic.

Skills

Paid media strategy

B2B/SaaS marketing

Cross-functional collaboration

Campaign performance analysis

Budget management

Digital advertising

Creative problem solving

Agency management

Education

Bachelor's degree

MBA

Tools

Google Ads Manager

Job description

Aquent is partnering with a leading technology company to define and lead the paid media strategy for high-profile developer-focused initiatives. You will influence product adoption and engagement through data-driven campaigns and strategic collaboration with product marketing, analytics, and regional teams.

In this senior role, you will guide creative direction, optimize campaigns, and manage a substantial budget while driving measurable impact across search, social, display, YouTube, and