Senior Paid Media Strategist - Data-Driven Enrollment

brown; Providence (RI); Hybrid; USD 110,000 - 142,000; Full time

Job summary

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead strategy, execution and optimization of paid campaigns across master’s, certificate and executive education programs.

Reporting to the Director of Marketing, you will own budgeting, analytics and data-driven insights, partnering with design and CRM teams to improve enrollment outcomes. Hybrid work location with regular performance reporting to leadership.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.
• Minimum 5-7 years of paid media or performance marketing experience
• Demonstrated experience managing multi-channel campaigns and budgets at scale
• Expertise with platforms such as Google, Meta, LinkedIn, and Reddit
• Strong fluency in analytics tools (Tableau, GA4, platform dashboards)
• Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Experience designing and evaluating A/B testing initiatives

Responsibilities

• Lead the strategy, execution and analysis of paid advertising initiatives across a broad portfolio of programs.
• Own the paid media function for enrollment goals, including campaign planning, budget management and reporting.
• Develop KPI-driven dashboards and deliver data-informed recommendations to leadership.
• Collaborate with design and messaging teams to implement high-performing ad creative.
• Ensure accurate data tracking and lead source attribution across campaigns.

Skills

Communication skills

Multitasking

Analytical thinking

Campaign management

Education

Bachelor’s degree in marketing, communications, advertising, or related field

Tools

Google Ads

Meta

LinkedIn

Reddit

Slate

Salesforce

Tableau

GA4

Job description

Brown University’s School of Professional Studies seeks a Senior Paid Media Strategist to lead strategy, execution and optimization of paid campaigns across master’s, certificate and executive education programs.

Reporting to the Director of Marketing, you will own budgeting, analytics and data-driven insights, partnering with design and CRM teams to improve enrollment outcomes. Hybrid work location with regular performance reporting to leadership.