Senior Paid Media Lead - Multichannel ROI Architect

Jones Lang LaSalle Incorporated; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with matching

Comprehensive Medical, Dental & Vision

Paid parental leave

Paid Time Off and Company Holidays

Daily Pay - early wage access

Job summary

Jones Lang LaSalle Incorporated is seeking a Senior Manager, Paid Media to lead strategy and performance across paid channels, coordinating with in-house specialists and external agencies to optimize ROI. This on-site role involves managing budgets, developing audience targeting, and ensuring cross-team alignment with marketing goals.

Responsibilities include executing multichannel campaigns, optimizing spend, presenting investment cases, and staying current with programmatic and ABM platforms.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Hands-on knowledge of paid media platforms covering search/social/display/programmatic.
• Strong project management, communication, and collaboration skills.
• Familiarity with content syndication programs and vendors preferred.
• Experience with StackAdapt and 6Sense ABM platforms preferred.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on-time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to stakeholders.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first- and third-party data to improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third‑party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

Skills

Teamwork

Data-driven decisions

Paid media platforms

Analytical skills

Project management

Communication

Content syndication

ABM familiarity

Education

Bachelor's degree in business/finance/marketing/advertising

Tools

StackAdapt

6Sense

Job description

Jones Lang LaSalle Incorporated is seeking a Senior Manager, Paid Media to lead strategy and performance across paid channels, coordinating with in-house specialists and external agencies to optimize ROI. This on-site role involves managing budgets, developing audience targeting, and ensuring cross-team alignment with marketing goals.

Responsibilities include executing multichannel campaigns, optimizing spend, presenting investment cases, and staying current with programmatic and ABM platforms.