Senior Paid Media Growth Lead - Hybrid

Purpose Brands Intermediate, LLC; North Carolina; Hybrid; USD 100,000 - 160,000; Full time

Job summary

Purpose Brands LLC is seeking a Senior Paid Media Channel Manager to lead paid media efforts across multiple brands, including Anytime Fitness and Orangetheory Fitness. This hands-on role focuses on planning, buying, and optimizing campaigns across search and social channels to drive lead generation, bookings, and memberships.

The ideal candidate has 5–8 years of paid media experience, strong analytics, and familiarity with multi-location marketing.

Qualifications

• 5–8 years of paid media experience in performance or growth marketing
• Experience managing lead generation or acquisition-focused campaigns
• Strong expertise in Paid Search (Google Ads, YouTube) or Paid Social (Meta, Instagram, TikTok)
• Advertising Agency experience is a plus with Google Ads and Facebook Blueprint certifications required

Responsibilities

• Plan, buy, and manage paid media campaigns across Google Ads, Meta, and other platforms
• Analyze funnel performance and optimize targeting, bidding, and creative for efficiency
• Run structured testing and experiments across channels
• Monitor metrics like CPL, CPA, and conversion rates and translate into optimization actions
• Collaborate with analytics, brand marketing, and local marketing teams for alignment
• Support local market growth while maintaining scalable, efficient campaigns

Skills

Paid media

Performance marketing

Analytics

Channel management

Tools

Google Analytics

Looker

Tableau

Power BI

Job description

Purpose Brands LLC is seeking a Senior Paid Media Channel Manager to lead paid media efforts across multiple brands, including Anytime Fitness and Orangetheory Fitness. This hands-on role focuses on planning, buying, and optimizing campaigns across search and social channels to drive lead generation, bookings, and memberships.

The ideal candidate has 5–8 years of paid media experience, strong analytics, and familiarity with multi-location marketing.