Senior Paid Media Strategist — Hybrid (Remote Fridays)

Purpose Brands, LLC; Boca Raton (FL); Hybrid; USD 73.000 - 81.000; Vollzeit

Benefits dieser Stelle

Medical & Dental Coverage

Hybrid Work Environment

401(k) Matching

Unlimited PTO & Holidays

Mental Health Benefits

On-site Gym/Facilities

Professional Development

Team Building & Events

Zusammenfassung

Purpose Brands LLC, parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Paid Media Specialist in Boca Raton to lead local paid media campaigns with franchisees and partner agencies. You will manage PPC, paid social, and traditional media, and drive performance through data-driven insights.

The role requires collaboration with vendors and internal teams, strong communication, and a Lean-Agile mindset to adapt in a fast-paced, inspirational culture.

Qualifikationen

• Bachelor's degree in marketing required.
• 3+ years in digital marketing/advertising.
• Expertise in paid media.
• Advertising Agency experience is a plus.

Aufgaben

• Collaborate with franchisees and agencies to drive local media campaigns.
• Provide technical support to vendors with creative assets, data, reports, and tagging.
• Monitor and manage agency performance with Paid Media Marketing Manager.
• Support Local Paid Media including PPC, Paid Social, and Traditional Media; explore new channels.
• Prepare campaign briefs, performance reports, and creative briefs.
• Track franchisee spend and performance in local media programs.
• Educate franchisees via webinars on planning local digital media efforts.

Kenntnisse

Meta Ads

Google Ads

Paid Media

Agency Experience

Franchise Experience

Communication Skills

Detail Oriented

Strategic Thinking

Lean-Agile

Ausbildung

Bachelor's degree in marketing

Jobbeschreibung

Purpose Brands LLC, parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Paid Media Specialist in Boca Raton to lead local paid media campaigns with franchisees and partner agencies. You will manage PPC, paid social, and traditional media, and drive performance through data-driven insights.

The role requires collaboration with vendors and internal teams, strong communication, and a Lean-Agile mindset to adapt in a fast-paced, inspirational culture.