Senior Paid Media & Public Affairs Lead

Burson Group; Washington (District of Columbia); Hybrid; USD 50,000 - 105,000; Full time

Job summary

Burson, part of WPP, seeks an Account Supervisor, Performance Media to support high-profile corporate affairs and public affairs campaigns. You will lead daily execution, optimization, and reporting of paid media for assigned clients, in a fast-paced agency environment based in Washington DC or New York.

This platform-fluent role requires hands-on work across Meta, Google, DV360, The Trade Desk, LinkedIn, and TikTok, plus a solid ability to translate data into clear recommendations for internal

Qualifications

• 4 to 6 years of experience managing digital media campaigns in agency or corporate environments.
• Hands-on experience building, managing, optimizing, and reporting on paid media campaigns.
• Strong knowledge across paid social, search, and programmatic channels.
• Experience with major platforms and tools listed above.

Responsibilities

• Build, launch, monitor, optimize, and manage paid media campaigns.
• Execute campaigns across Meta, LinkedIn, TikTok, Google Search, YouTube, DV360, and The Trade Desk.
• Manage campaign setup, audience creation, budgeting, QA, and launch readiness.
• Develop campaign reports and translate performance data into insights.
• Collaborate with internal teams to align campaigns with client goals.

Skills

Campaign management

Paid media

Analytics reporting

Agency experience

Platform expertise

Tools

Google Ads

Google Tags

Google Search

DV360

The Trade Desk

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

Burson, part of WPP, seeks an Account Supervisor, Performance Media to support high-profile corporate affairs and public affairs campaigns. You will lead daily execution, optimization, and reporting of paid media for assigned clients, in a fast-paced agency environment based in Washington DC or New York.

This platform-fluent role requires hands-on work across Meta, Google, DV360, The Trade Desk, LinkedIn, and TikTok, plus a solid ability to translate data into clear recommendations for internal