Performance Media Account Executive — Digital Campaigns

Burson Group; Washington (District of Columbia); Hybrid; USD 35,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Mentorship programs with industry лидe

Professional development opportunities

Inclusive company culture

Job summary

Burson, part of WPP, is seeking an Account Executive, Performance Media to support Corporate Affairs and Public Affairs campaigns. You will aid in setup, monitoring, and optimization of paid media across social, search, and programmatic channels for high-profile clients.

The role emphasizes collaboration with senior team members, strong organizational skills, and hands-on learning in a fast-paced agency environment. Based in DC or New York with hybrid work options.

Qualifications

• 1-2 years of experience in digital marketing, paid media, advertising, communications, public affairs, or agency environments.
• Familiarity with paid social, search, and/or programmatic advertising.
• Exposure to platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, TikTok Ads Manager, DV360, or The Trade Desk.
• Understanding of advertising fundamentals, audience targeting, campaign reporting, and optimization principles.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.
• Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.
• Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.
• Support paid social, search, programmatic, and emerging-channel activations.
• Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.
• Monitor campaign performance and identify optimization opportunities.
• Assist with audience refinements, budget adjustments, creative testing, and other optimizations.
• Flag performance issues, pacing concerns, or technical challenges to senior team members.
• Help evaluate campaign performance against client objectives and KPIs.
• Learn how performance data informs broader communications and media strategy.
• Prepare campaign reports, dashboards, and performance updates.
• Analyze campaign metrics and identify key takeaways.
• Help track awareness, engagement, reputation, advocacy, and stakeholder engagement metrics.
• Utilize reporting platforms such as Google Analytics and native media platform tools.
• Support the development of client-facing reporting materials and presentations.
• Support paid media campaigns that advance corporate reputation, advocacy, public affairs, and public policy objectives.
• Assist with audience targeting and stakeholder engagement strategies.
• Work closely with analytics, creative, public affairs, and account teams to help deliver integrated campaigns.
• Gain exposure to how paid media supports larger earned, owned, and shared communications strategies.
• Support clients navigating complex issues with professionalism and attention to detail.
• Partner with Account Supervisors, Vice Presidents, and performance media specialists on day-to-day campaign management.
• Help keep projects organized and ensure deadlines are met.
• Participate in internal and client meetings.
• Communicate project updates and campaign progress to team members.
• Take ownership of assigned tasks while proactively asking questions and seeking feedback.

Skills

Digital media

Paid social

Paid search

Programmatic advertising

Analytics

Communication skills

Organizational skills

Excel

PowerPoint

Microsoft Office

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

TikTok Ads Manager

DV360

The Trade Desk

Job description

Burson, part of WPP, is seeking an Account Executive, Performance Media to support Corporate Affairs and Public Affairs campaigns. You will aid in setup, monitoring, and optimization of paid media across social, search, and programmatic channels for high-profile clients.

The role emphasizes collaboration with senior team members, strong organizational skills, and hands-on learning in a fast-paced agency environment. Based in DC or New York with hybrid work options.