Senior Paid Media Manager — Retail & Social Growth

Goodwin Recruiting; Los Angeles (CA); Presencial; USD 125 000 - 135 000; Tempo integral

Resumo da oferta

Goodwin Recruiting is seeking a Senior Paid Media Manager in Downtown Los Angeles to own the paid media strategy across retail media, paid social, search, and CTV. You will lead agency partners and collaborate with a brand and creative team to drive growth, awareness, and demand.

The role requires 5+ years of paid media experience, expertise in Meta/Google ads, and strong analytical skills to optimize performance and budgets.

Qualificações

• Bachelor's degree in marketing, business, or related field.
• Minimum 5+ years of paid media experience, preferably with a food or beverage CPG brand or agency.
• Proven success managing retail media campaigns across Target, Kroger, Walmart, and other networks.
• Hands-on expertise with Meta Ads Manager, Google Ads, and retailer self-serve platforms.
• Experience managing paid social agencies and holding partners accountable to performance goals.
• Strong skills in paid social (Meta, TikTok), paid search, YouTube, and CTV buying.
• Analytical proficiency with ROAS, iROAS, CPA, CPM, CTR, and new-to-brand tracking.
• Experience building cross-platform reporting and presenting insights to senior leadership.
• Ability to manage budgets, forecasting, and media pacing effectively.

Responsabilidades

• Own and execute paid media strategy, planning, and budgets across retail media, paid social, search, and CTV.
• Plan, launch, and optimize campaigns on retail media networks including Target Roundel, Kroger Precision Marketing, and Walmart Connect to increase sales and new-to-brand buyers.
• Manage day-to-day campaign setup, targeting, bidding, pacing, and optimization directly within platforms.
• Lead and manage paid social agencies and media partners, setting goals and ensuring strong performance.
• Drive paid social campaigns on Meta and TikTok, paid search and YouTube initiatives, and CTV buys to build brand awareness and demand.
• Use data and analytics to optimize campaigns, budgets, audiences, and creative, with continuous testing and iteration.
• Collaborate with creative teams to develop and refine content that performs well in paid media, with special attention to food and beverage trends.
• Lead reporting efforts, consolidating performance data and presenting clear insights and recommendations to leadership.
• Manage monthly media budgets, forecasting, and pacing to maximize efficiency and returns.
• Employ advanced measurement and attribution techniques, including incrementality testing and retailer closed-loop data, for optimized budget allocation.
• Identify and test emerging media channels and tactics aligned with brand objectives.

Conhecimentos

Paid media strategy

Campaign optimization

Agency management

Budget management

Forecasting

Pacing

Analytical thinking

Cross-functional collaboration

Data-driven decision making

Communication to leadership

Formação académica

Bachelor's degree in marketing, business, or related field

Ferramentas

Meta Ads Manager

Google Ads

Retailer self-serve platforms

TikTok Ads

YouTube Ads

Roundel (Target)

Kroger Precision Marketing

Walmart Connect

Descrição da oferta de emprego

Goodwin Recruiting is seeking a Senior Paid Media Manager in Downtown Los Angeles to own the paid media strategy across retail media, paid social, search, and CTV. You will lead agency partners and collaborate with a brand and creative team to drive growth, awareness, and demand.

The role requires 5+ years of paid media experience, expertise in Meta/Google ads, and strong analytical skills to optimize performance and budgets.