Senior Paid Media Lead: Google Ads & Meta (CA)

BANA LAW; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

BANA LAW in Los Angeles is seeking a senior paid media operator to own our Google Ads program and lead Meta campaigns across Instagram and Facebook. You will set strategy, manage budgets, test audiences, and collaborate with creative teams or agencies.

This role starts as a individual contributor with potential to hire a dedicated social media team as the program grows. We expect deep, hands-on experience with seven-figure annual spend, strong BI skills, and a track record of driving signed

Qualifications

• 5+ years managing Google Ads with seven-figure annual spend.
• Direct personal injury advertising experience in CA preferred.
• Hands-on Google Local Services Ads expertise.
• Strong BI analytics and offline conversion testing.

Responsibilities

• Own Google Ads accounts across California with full budget control.
• Plan campaigns, keywords, negative terms and ad copy.
• Lead Local Services Ads across CA markets.
• Build KPI dashboards and reporting.

Skills

Google Ads

Local Services Ads

Meta Ads

Budget Management

Lead Tracking

Analytics

Communication

Tools

Domo

Lead Docket

Filevine

SQL

Google Ads scripts

Job description

BANA LAW in Los Angeles is seeking a senior paid media operator to own our Google Ads program and lead Meta campaigns across Instagram and Facebook. You will set strategy, manage budgets, test audiences, and collaborate with creative teams or agencies.

This role starts as a individual contributor with potential to hire a dedicated social media team as the program grows. We expect deep, hands-on experience with seven-figure annual spend, strong BI skills, and a track record of driving signed