Senior Paid Media Manager

topsteptrader; United States; Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Remote/hybrid work

Company holidays

Health insurance

401(k) matching

Paid time off

Job summary

Topstep seeks a Senior Paid Media Manager to lead the paid acquisition strategy across Google, YouTube, Meta, Reddit, and emerging channels. You will own day-to-day execution, optimize CPL/CAC/ROAS, and collaborate with Analytics, Product, Lifecycle, and Creative teams to scale growth.

You will design structured experimentation, oversee budgets, test new channels (CTV, social, programmatic), and translate insights into actionable improvements across the funnel.

Qualifications

• 5+ years in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.
• Experience with Google Ads, YouTube, Meta, or other performance channels.
• Familiarity with Reddit, CTV, or programmatic platforms and cross-functional collaboration.

Responsibilities

• Own day-to-day execution and optimization of paid acquisition campaigns across key channels.
• Optimize CPL, CAC, ROAS, and conversion performance.
• Manage budget allocation across channels based on performance and marginal return.
• Collaborate with analytics teams to ensure accurate measurement and reporting.
• Identify and test new acquisition channels with the Director of Growth.
• Design and execute structured experimentation frameworks to improve acquisition performance.
• Develop testing plans for messaging, creative, audiences, landing pages, and funnel steps.
• Translate testing insights into actionable improvements across campaigns and funnel performance.
• Partner with creative teams to develop and test new advertising concepts.
• Collaborate with Product, Growth, and Lifecycle teams to improve funnel conversion.
• Monitor campaign performance and deliver clear reporting on CAC, conversion rate, ROAS, and volume growth.

Skills

Performance marketing

Multi-channel campaigns

Analytics

Experimentation

Cross-functional collaboration

Advertising platforms

Tools

Google Ads

YouTube

Meta Ads

Reddit Ads

CTV

Programmatic platforms

Job description

Summary

We are seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels.

The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale.

This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel.

Key Responsibilities

Paid Acquisition Management

Own day-to-day execution and optimization of paid acquisition campaigns across key channels including:

• Google Search.
• Performance Max.
• YouTube.
• Paid Social.

Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.

Manage budget allocation across channels based on performance and marginal return.

Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.

Channel Expansion & Partner Management

Work closely with the Director of Growth to identify and test new acquisition channels.

Manage relationships and onboarding for emerging advertising partners such as:

• Reddit.
• Connected TV (CTV).
• New performance marketing platforms.

Coordinate with external partners to launch pilots and evaluate performance.

Analyze early results and provide recommendations on scaling or optimizing new channels.

Experimentation & Performance Optimization

Design and execute structured experimentation frameworks to improve acquisition performance.

Run tests across:

• Audiences.
• Creative.
• Messaging.
• Landing pages.
• Funnel steps.

Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis.

Translate testing insights into actionable improvements across campaigns and funnel performance.

Creative & Messaging Testing

Partner with creative teams to develop and test new advertising concepts.

Build systematic testing plans for:

• New messaging angles.
• Video creative.
• Ad formats.
• Audience segmentation.

Identify winning creative and scale successful concepts across channels.

Funnel Optimization

Collaborate with Product, Growth, and Lifecycle teams to improve conversion performance across the acquisition funnel.

Identify friction points in the user journey and recommend improvements to increase conversion rates.

Work closely with internal teams to test landing page and funnel optimizations that improve acquisition efficiency.

Performance Reporting & Insights

Monitor campaign performance and deliver clear reporting on acquisition metrics including:

• CAC.
• Conversion rate.
• ROAS.
• Volume growth.
• Incremental lift vs. simple last-click attribution.

Provide insights and recommendations to the Director of Growth to inform channel investment decisions.

Maintain a strong data-driven approach to campaign optimization and decision-making.

Required Qualifications and Key Competencies

• 5 + years of experience in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.
• Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
• Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
• Experience working cross-functionally with analytics, product, and marketing teams.
• Comfortable operating in a fast-paced, experimentation-driven environment.

Preferred Qualifications

• Experience in fintech, trading platforms, financial education, or regulated industries.
• Experience with Paid Search.
• Experience scaling paid acquisition programs with large budgets.
• Familiarity with attribution models, incrementality testing, and marketing analytics.
• Experience working with lifecycle marketing and CRM teams to improve acquisition and retention performance.

Company Culture & Perks

Topstep is an engaging working environment that ranges from fully remote to hybrid. We foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment for communication.

Seven Company-paid Holidays and generous Family Leave. Paid time off is front-loaded.

Competitive 401(k) matching, health, dental, and vision insurance are offered for full-time employees.

Vacations are encouraged with a bonus for taking 5 consecutive days. Topstep offers a food and groceries budget and contributes towards health and wellness.

New Hire Base Salary Range

$135,000 - $150,000 annually.

The compensation offered will take into account the int