Senior Paid Media Manager (Remote)

topsteptrader; United States; Híbrido; USD 135 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote/hybrid work

Company holidays

Health insurance

401(k) matching

Paid time off

Resumo da oferta

Topstep seeks a Senior Paid Media Manager to lead the paid acquisition strategy across Google, YouTube, Meta, Reddit, and emerging channels. You will own day-to-day execution, optimize CPL/CAC/ROAS, and collaborate with Analytics, Product, Lifecycle, and Creative teams to scale growth.

You will design structured experimentation, oversee budgets, test new channels (CTV, social, programmatic), and translate insights into actionable improvements across the funnel.

Qualificações

• 5+ years in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.
• Experience with Google Ads, YouTube, Meta, or other performance channels.
• Familiarity with Reddit, CTV, or programmatic platforms and cross-functional collaboration.

Responsabilidades

• Own day-to-day execution and optimization of paid acquisition campaigns across key channels.
• Optimize CPL, CAC, ROAS, and conversion performance.
• Manage budget allocation across channels based on performance and marginal return.
• Collaborate with analytics teams to ensure accurate measurement and reporting.
• Identify and test new acquisition channels with the Director of Growth.
• Design and execute structured experimentation frameworks to improve acquisition performance.
• Develop testing plans for messaging, creative, audiences, landing pages, and funnel steps.
• Translate testing insights into actionable improvements across campaigns and funnel performance.
• Partner with creative teams to develop and test new advertising concepts.
• Collaborate with Product, Growth, and Lifecycle teams to improve funnel conversion.
• Monitor campaign performance and deliver clear reporting on CAC, conversion rate, ROAS, and volume growth.

Conhecimentos

Performance marketing

Multi-channel campaigns

Analytics

Experimentation

Cross-functional collaboration

Advertising platforms

Ferramentas

Google Ads

YouTube

Meta Ads

Reddit Ads

CTV

Programmatic platforms

Descrição da oferta de emprego

Topstep seeks a Senior Paid Media Manager to lead the paid acquisition strategy across Google, YouTube, Meta, Reddit, and emerging channels. You will own day-to-day execution, optimize CPL/CAC/ROAS, and collaborate with Analytics, Product, Lifecycle, and Creative teams to scale growth.

You will design structured experimentation, oversee budgets, test new channels (CTV, social, programmatic), and translate insights into actionable improvements across the funnel.