Senior Paid Media Manager - Full-Funnel Leader

Bentley Systems; Exton (PA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Bentley Impact Day

Recognition programs

Inclusive culture

Job summary

Bentley Systems is seeking a Senior Paid Media Manager to lead our paid media strategy across search, social, and display, aligning with cross‑functional teams to design, launch, and optimize cohesive, full‑funnel campaigns.

The role emphasizes data-driven decision making, with mentorship to junior team members and close partnership with leadership to adapt to evolving priorities in a collaborative environment.

Qualifications

• 6–8+ years of dedicated paid media experience managing campaigns across search, social, and display.
• Hands-on experience executing and optimizing campaigns within Google Ads, Microsoft (Bing) Ads, LinkedIn Business Manager, Meta Business Manager, DemandBase, and StackAdapt.
• Advanced analytics & reporting: proficient in GA4, Looker (Data Studio), PowerBI, and advanced Excel.
• Preferred tech stack: Salesforce, Marketo, ClickUp, Optimizely, Intentsify, Swydo, G2, Lunio, Opteo.

Responsibilities

• Lead paid media strategy development, budget allocation, and reconciliation across platforms and business units.
• Strategize, launch, and manage full‑funnel marketing campaigns across search, social, and display.
• Implement robust testing frameworks to optimize campaign performance and efficiency.
• Oversee data synthesis, build dashboards, and develop advanced attribution models.

Skills

Paid media strategy

Cross-functional collaboration

Leadership

Strategic partnership with leadership

Tools

Google Ads

Microsoft Ads

LinkedIn Business Manager

Meta Business Manager

DemandBase

StackAdapt

GA4

Looker

Power BI

Excel

Salesforce

Marketo

Optimizely

Intentsify

Swydo

Lunio

Opteo

ClickUp

Job description

Bentley Systems is seeking a Senior Paid Media Manager to lead our paid media strategy across search, social, and display, aligning with cross‑functional teams to design, launch, and optimize cohesive, full‑funnel campaigns.

The role emphasizes data-driven decision making, with mentorship to junior team members and close partnership with leadership to adapt to evolving priorities in a collaborative environment.