Senior Paid Media Manager

Bentley Systems; Exton (PA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Bentley Impact Day

Recognition programs

Inclusive culture

Job summary

Bentley Systems is seeking a Senior Paid Media Manager to lead our paid media strategy across search, social, and display, aligning with cross‑functional teams to design, launch, and optimize cohesive, full‑funnel campaigns.

The role emphasizes data-driven decision making, with mentorship to junior team members and close partnership with leadership to adapt to evolving priorities in a collaborative environment.

Qualifications

• 6–8+ years of dedicated paid media experience managing campaigns across search, social, and display.
• Hands-on experience executing and optimizing campaigns within Google Ads, Microsoft (Bing) Ads, LinkedIn Business Manager, Meta Business Manager, DemandBase, and StackAdapt.
• Advanced analytics & reporting: proficient in GA4, Looker (Data Studio), PowerBI, and advanced Excel.
• Preferred tech stack: Salesforce, Marketo, ClickUp, Optimizely, Intentsify, Swydo, G2, Lunio, Opteo.

Responsibilities

• Lead paid media strategy development, budget allocation, and reconciliation across platforms and business units.
• Strategize, launch, and manage full‑funnel marketing campaigns across search, social, and display.
• Implement robust testing frameworks to optimize campaign performance and efficiency.
• Oversee data synthesis, build dashboards, and develop advanced attribution models.

Skills

Paid media strategy

Cross-functional collaboration

Leadership

Strategic partnership with leadership

Tools

Google Ads

Microsoft Ads

LinkedIn Business Manager

Meta Business Manager

DemandBase

StackAdapt

GA4

Looker

Power BI

Excel

Salesforce

Marketo

Optimizely

Intentsify

Swydo

Lunio

Opteo

ClickUp

Job description

Hybrid

United States CO Denver Downtown

United States Massachusetts

United States PA Exton Office

United States PA Philadelphia Office

Full time

RC88

Location: Denver, Colorado; Exton, Pennsylvania (Hybrid); or the Boston area.

Position Summary:

Bentley is seeking a highly strategic Senior Paid Media Manager to join our growing global marketing team. In this dynamic role, you will be instrumental in shaping our paid media strategy across search, social, and display channels while working cross-functionally with key business units to design, launch, and optimize cohesive, full-funnel marketing campaigns.

This role is ideal for a proactive marketer who enjoys both strategic planning and hands‑on execution with a strong focus on data. You will partner closely with team leadership to adapt to evolving business priorities, while serving as a supportive mentor to help elevate and guide junior team members. If you thrive in a collaborative environment, enjoy finding clarity and strategic opportunities within complex data, and are passionate about driving team success, we would love to talk with you!

Responsibilities:

Strategy & Budget Allocation

• Lead paid media strategy development, budget allocation, and comprehensive financial reconciliation across platforms and business units.

Campaign Execution & Testing

• Strategize, launch, and manage full‑funnel marketing campaigns across search, social, and display.

• Implement robust testing frameworks to continuously optimize campaign performance and efficiency.

Analytics & Reporting

• Oversee comprehensive data synthesis, build performance dashboards, and develop advanced attribution models.

• Manage regular campaign reporting and turn ambiguous data into actionable, strategic insights for leadership.

Cross‑Functional Project Management

• Act as a project manager for paid media initiatives, working seamlessly with internal teams to roll out campaigns for key business units.

Leadership & Mentorship

• Partner closely with the Paid Media Director and team leadership to support high‑level objectives.

• Provide crucial support, mentorship, and guidance to junior team members to ensure the overall team’s success.

Requires sitting or standing at will while performing work on a computer (or any other physical requirements (https://www.bls.gov/ors/factsheet/visual-overview-of-physical-demands.htm) ). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.

Qualifications:

• Minimum 6-8 years of dedicated paid media experience managing campaigns across search, social, and display channels.

• Required Platform Expertise: Hands‑on experience executing and optimizing campaigns within Google Ads, Microsoft (Bing) Ads, LinkedIn Business Manager, Meta Business Manager, DemandBase, and StackAdapt.

• Advanced Analytics & Reporting: Exceptional reporting and attribution experience. Ideal candidate is proficient in GA4, Looker (Data Studio), PowerBI, and possess advanced Excel skills to navigate and find clarity in ambiguous data.

• Preferred Tech Stack: Experience with Salesforce, Marketo, ClickUp, Optimizely, Intentsify, Swydo, G2, Lunio, and Opteo is highly preferred.

• Strong project management skills with a proven track record of working cross‑functionally to launch integrated campaigns.

• Proven ability to act as a strategic partner to leadership, switching focuses rapidly without dropping the ball on core responsibilities.

Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

What We Offer:

• Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.

• An attractive salary and benefits package.

• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.

• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.

• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.

• Be part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

Who We Are:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry‑leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, Aff…

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [e-mail]

At Bentley, you'll help shape the future of infrastructure with innovative solutions, a global impact, and a culture that values growth, collaboration, and sustainability.

Built by engineers for engineers, Bentley has been the leading global provider of infrastructure engineering software for 40 years. Join us on our continued journey leading industry change.

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry‑leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled