Senior Paid Media Manager

H-Squared; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

H-Squared is seeking a Senior Paid Media Manager to drive global lead generation across Google, Yahoo, Microsoft, Baidu, Taboola, Dianomi and Outbrain, with experience across Meta, LinkedIn, Instagram and TikTok. This is a hands‑on role focused on campaign performance, data‑driven optimization and scaling results.

You will design, manage and optimize campaigns to exceed acquisition and ROI targets, build audiences, analyze performance, and lead A/B testing across channels.

Qualifications

• 3+ years of hands-on paid digital media experience.
• Experience managing six-figure monthly budgets.
• Strong expertise across native/display and major paid media platforms.
• Strong Excel skills and ability to turn data into clear insights.
• Experience with Google Analytics, Tableau and/or Power BI.
• A strong testing mindset and genuine curiosity about performance data.

Responsibilities

• Design, manage and optimize campaigns to exceed acquisition and ROI targets.
• Build audiences using first- and third-party data, including retargeting and lookalikes.
• Analyze performance, identify trends and optimize ROAS.
• Partner with Strategy, Planning and Creative on campaigns and testing.
• Lead ongoing A/B testing across audiences, creative, formats and placements.
• Work with platform partners to stay ahead of best practices and opportunities.

Skills

Paid media

Budget management

Paid media platforms

Excel

Google Analytics

Tableau

Power BI

Testing mindset

Tools

Google Analytics

Tableau

Power BI

Job description

We’re looking for a Senior Paid Media Manager to drive global lead generation across Google (Display & Demand Gen), Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, with experience across Meta, LinkedIn, Instagram and TikTok.

This is a hands‑on role focused on campaign performance, data‑driven optimization and scaling results.

What you’ll do

• Design, manage and optimize campaigns to exceed acquisition and ROI targets
• Build audiences using first- and third‑party data, including retargeting and lookalikes
• Analyze performance, identify trends and optimize ROAS
• Partner with Strategy, Planning and Creative on campaigns and testing
• Lead ongoing A/B testing across audiences, creative, formats and placements
• Work with platform partners to stay ahead of best practices and opportunities

What you bring

• 3+ years of hands‑on paid digital media experience
• Experience managing six‑figure monthly budgets
• Strong expertise across native/display and major paid media platforms
• Strong Excel skills and ability to turn data into clear insights
• Experience with Google Analytics, Tableau and/or Power BI
• A strong testing mindset and genuine curiosity about performance data

The ideal fit

You’re equal parts analyst and strategist—comfortable discussing creative testing one minute and defending a budget decision with data the next. You’re proactive, commercially minded and always looking for the next optimization opportunity.