Senior Paid Media Manager

Datasite; Germany Township (PA); On-site; USD 120,000 - 180,000; Full time

Job summary

Datasite is seeking a Senior Paid Media Manager to own Sherpany’s paid media strategy, driving measurable growth across Google and LinkedIn with opportunities to expand to YouTube and Meta. This hands-on role focuses on demand generation, pipeline contribution and maximizing ROAS while collaborating with the broader Marketing team.

You’ll manage budgets, experiment with new channels, and turn performance insights into actionable recommendations, shaping campaigns that resonate with target

Qualifications

• Strong hands-on experience managing Google Ads and LinkedIn Ads with meaningful budgets.
• Track record of delivering measurable commercial results in B2B SaaS or similar environments.
• Deep knowledge of campaign structure, bidding, audience development and retargeting.
• Data-driven mindset with ability to translate performance into actions.
• Commercial approach focusing on pipeline & ROI, not just clicks.

Responsibilities

• Own paid media strategy across Google, LinkedIn, Display, and retargeting; test new channels.
• Manage Google Search end-to-end: keywords, bidding, ad copy, landing pages and budgets.
• Scale paid social on LinkedIn: Sponsored Content, Lead Gen Forms; test messaging and targeting.
• Build multi-channel retargeting journeys with thoughtful sequencing and frequency.
• Experiment with new channels and formats; build business cases for changes.
• Monitor performance, spot trends, and translate insights into actions.
• Oversee budgets with discipline to maximize CPL, pipeline contribution and ROAS.
• Collaborate with Content, Design and Marketing to create resonant campaigns.

Skills

Google Ads

LinkedIn Ads

Budget management

Data-driven

Experimentation

Communication skills

Collaboration

B2B SaaS experience

Tools

Google Ads platform

LinkedIn Ads platform

YouTube Ads

Meta Ads

Job description

Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcing

and more. Here you’ll find the finest technological pioneers: Datasite, Blueflame AI, Grata, and Sherpany. They all, collectively, define the future for business growth.

Apply for one position or as many as you like. Talent doesn’t always just go in one direction or fit in a single box. We’re happy to see whatever your superpower is and find the best place for it to flourish.

Get started now, we look forward to meeting you.

Job Description

We’re looking for a Senior Paid Media Manager to take ownership of Sherpany’s paid media strategy and turn investment into measurable growth.

This is a hands‑on role for someone who loves the combination of performance marketing, experimentation and commercial results. You’ll own our paid activity across Google and LinkedIn, continuously testing and optimizing what works, while identifying opportunities to expand into channels such as YouTube and Meta.

You won’t just be driving clicks. You’ll be focused on what happens further down the funnel - generating high-quality demand, contributing to pipeline and maximizing return on our investment.

What you’ll do

• Own our paid media strategy: Plan, build and optimize campaigns across Google Search, LinkedIn, Display and retargeting, with the opportunity to introduce and test new channels.
• Drive paid search performance: Manage Google Search end-to-end, from keyword and bidding strategy to ad copy, landing page alignment, budget allocation and ongoing optimization.
• Scale paid social: Lead our LinkedIn advertising, including Sponsored Content, Lead Gen Forms and other formats. Develop audience strategies and continuously test messaging, creative and targeting.
• Build effective retargeting journeys: Create thoughtful multi-channel retargeting strategies, managing audience sequencing, frequency and conversion.
• Experiment and innovate: Identify opportunities to improve our existing channel mix and build the business case for new platforms, formats and approaches.
• Turn data into action: Monitor performance closely, spot trends and opportunities, and translate insights into clear actions.
• Own commercial performance: Manage budgets with discipline and continuously optimize toward CPL, pipeline contribution and ROAS.
• Collaborate across the team: Partner closely with Content, Design and the wider Marketing team to develop campaigns and creative that resonate with our audiences.

What you bring

• Strong hands‑on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets.
• A track record of improving performance and delivering measurable commercial results, ideally within B2B SaaS, technology or another considered‑purchase environment.
• Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting.
• A genuinely data‑driven mindset - you enjoy watching performance develop, digging into the numbers, spotting patterns and figuring out what to optimize next.
• A commercial approach to performance marketing: you care about pipeline and return on investment, not just impressions and clicks.
• Strong budget management skills and confidence making decisions about where to increase, reduce or reallocate spend.
• An experimental mindset and curiosity about new channels, formats and approaches.
• Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important.
• Strong communication and collaboration skills, with the ability to turn performance data into clear recommendations for colleagues and stakeholders.

Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.