Senior Paid Media Lead – Remote, Flexible Schedule

Clients Blackbox, Inc.; El Paso (TX); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

PTO

Training

Work From Home

Flexible schedule

Performance bonus

Job summary

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects.

We are in a growth phase and seek a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing. You will manage a portfolio of client accounts end-to-end, lead client conversations, write copy and

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships to support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor performance against cost-per-appointment and other KPIs.
• Diagnose underperforming campaigns and adjust as needed.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media

Meta ads

Copywriting

Client communication

Campaign optimization

Analytics

Automation tools

Tools

Facebook Ads Manager

Calendly

Zapier

Google Analytics

Job description

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects.

We are in a growth phase and seek a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing. You will manage a portfolio of client accounts end-to-end, lead client conversations, write copy and