Senior Paid Media & Growth Architect (Remote)

Thriveworks; Athens (GA); Remote; USD 130,000 - 190,000; Full time

Job summary

Thriveworks is seeking a Senior Performance Marketing Manager who will own the paid media program across Google, Meta, Microsoft, and emerging channels. This remote role requires building scalable automation and driving patient acquisition through a data-driven funnel.

You will manage seven-figure annual spend, optimize campaigns, ensure HIPAA-compliant tracking, and collaborate with cross-functional teams to improve performance and impact. Experience in healthcare is a strong plus.

Qualifications

• 10+ years of hands-on paid media management.
• Experience with Google Ads, Meta Ads, and Microsoft Ads.
• Experience building the strategy and then executing it.

Responsibilities

• Own and manage all paid media channels end-to-end: Google Ads, Meta, Microsoft. CTV/Pinterest as growth channel priorities.
• Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable workflows.
• Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability.
• Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment).
• Manage all tracking infrastructure in compliance with HIPAA requirements.
• Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing.
• Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement.
• Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
• Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
• Phase in CTV/programmatic testing as the core program stabilizes.

Skills

Paid media management

Google Ads

Meta Ads

Microsoft Ads

Strategy development

Campaign execution

API automation

Multi-location campaigns

Programmatic/CTV/Pinterest

Healthcare experience (pref)

Tools

Claude AI

Google Ads API

API tooling

Job description

Thriveworks is seeking a Senior Performance Marketing Manager who will own the paid media program across Google, Meta, Microsoft, and emerging channels. This remote role requires building scalable automation and driving patient acquisition through a data-driven funnel.

You will manage seven-figure annual spend, optimize campaigns, ensure HIPAA-compliant tracking, and collaborate with cross-functional teams to improve performance and impact. Experience in healthcare is a strong plus.