Senior Paid Media & Digital Strategy Leader

Avōq; Chicago (IL); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Paid parental leave

401(k) contributions

Hybrid work arrangements (4 days in-</

12 paid company holidays per year

Job summary

Avōq seeks a Vice President to lead a growing team of strategists on Fortune 100, global brands, universities and foundations. This senior role can be based in Washington DC, New York, Asbury Park NJ, or Chicago, with a hybrid office presence.

You will translate objectives into audience strategies, present to senior clients, oversee budgets and timelines, and mentor leaders across research, analytics and creative teams. A bachelor's degree and 12+ years in paid media are expected.

Qualifications

• 12+ years of experience in paid media, digital strategy, or integrated media planning.
• 5+ years of direct people management experience.
• Experience leading complex client engagements and advisory to senior stakeholders.
• Experience developing multimillion-dollar media programs and allocating investment across channels.
• Deep expertise across paid social, search, programmatic and video; familiarity with offline media a plus.
• Hands-on campaign execution and ability to lead delivery through others.
• Strong understanding of audience research, segmentation, targeting, measurement and optimization.
• Experience with scopes, staffing, resource planning and financial management.
• Track record of new business wins and account growth.

Responsibilities

• Serve as senior paid media advisor across client accounts, owning strategic direction and senior client relationships.
• Lead integrated media strategies grounded in audience intelligence with clear objectives and budgets.
• Oversee planning, activation, optimization, and reporting; challenge assumptions and guide teams.
• Partner with insights to establish KPIs and translate results into client recommendations.
• Manage and coach team and senior media leads; support hiring and development.
• Lead paid media strategy for new business and expansion opportunities.
• Build relationships with media platforms and publishers to evaluate inventory and pricing.
• Strengthen planning standards, QA, workflows and knowledge sharing.
• Evaluate emerging channels, AI tools, and changes in policy.

Skills

Strategic translation

Client advisory

People leadership

Cross-functional leadership

Data-driven decisions

Public affairs experience

Education

Bachelor’s degree in advertising, marketing, or related field

Job description

Avōq seeks a Vice President to lead a growing team of strategists on Fortune 100, global brands, universities and foundations. This senior role can be based in Washington DC, New York, Asbury Park NJ, or Chicago, with a hybrid office presence.

You will translate objectives into audience strategies, present to senior clients, oversee budgets and timelines, and mentor leaders across research, analytics and creative teams. A bachelor's degree and 12+ years in paid media are expected.