VP, Paid Media & Digital Strategy — Lead Global Programs

Avōq; New York (NY); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Company-paid Medical, Dental andVision

Paid parental leave

401(k) contributions

Flexible, hybrid work arrangements (4 

12 paid company holidays per year

Winter break: Offices close the last •

Job summary

Avōq seeks a Vice President to lead the AIP team of strategists, mentoring growth and directing work for clients from Fortune 100 companies to universities. This senior role can be based in Washington DC, New York, Asbury Park, NJ, or Chicago.

You will translate objectives into audience strategies, manage client engagements, develop high-performing teams, and collaborate across research, analytics, creative, and account strategy to deliver measurable outcomes.

Qualifications

• 12+ years of experience in paid media, digital strategy, or integrated media planning.
• 5+ years of direct people management experience.
• Proven record of leading complex client engagements and delivering on objectives.
• Experience managing multimillion-dollar media programs and allocating investments across channels.
• Deep expertise across paid social, search, programmatic, video, and offline media integration.
• Hands-on campaign execution experience and ability to guide activation teams.

Responsibilities

• Serve as the senior paid media advisor across a portfolio of client accounts, owning strategic direction and senior client relationships.
• Lead integrated media strategies grounded in audience intelligence with clear objectives, channel roles, budgets, and measurement plans.
• Oversee planning, activation, optimization, and reporting; review major plans and provide hands-on guidance when needed.
• Partner with insights and analytics to establish KPIs and translate findings into client recommendations.
• Coach team and senior media leads; set goals and support hiring and development.
• Lead scopes of work, staffing plans, and account profitability; manage budgets, pacing, forecasts and reconciliations.
• Lead paid media strategy for new business and expansion opportunities, including proposals and pitches.
• Build relationships with media platforms and partners to evaluate inventory and measurement approaches.
• Strengthen planning standards, QA, workflows and knowledge sharing across the practice.
• Evaluate emerging channels and AI-enabled tools for campaigns.
• Develop practical points of view and testing recommendations for public affairs campaigns.

Skills

Strategic leadership

Client relationship management

Presentation & storytelling

Mentorship & people leadership

Cross-functional collaboration

Education

Bachelor's degree in advertising, marketing, business, or related field

Job description

Avōq seeks a Vice President to lead the AIP team of strategists, mentoring growth and directing work for clients from Fortune 100 companies to universities. This senior role can be based in Washington DC, New York, Asbury Park, NJ, or Chicago.

You will translate objectives into audience strategies, manage client engagements, develop high-performing teams, and collaborate across research, analytics, creative, and account strategy to deliver measurable outcomes.