Senior Paid Media & Digital Strategy Leader

BlackRomance; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Avoq is seeking a Vice President of paid media to lead strategy for Fortune 100 clients and global brands from our NYC office. You will mentor a growing team of strategists, translate business objectives into audience plans, and guide investments with measurable outcomes across social, search, programmatic, video, CTV and more.

You will collaborate with research, analytics, and insights teams to strengthen programs, apply AI-powered intelligence, and drive profitable growth while maintaining

Qualifications

• 12+ years of experience in paid media, digital strategy, or integrated media planning with multi-client responsibility.
• 5+ years of direct people management experience, including managers or senior leads.
• Proven track record leading complex client engagements and delivering strategic counsel.
• Experience overseeing multimillion-dollar media programs across channels with measurable outcomes.
• Deep expertise across paid social, search, programmatic and video; familiarity with offline media is a plus.
• Hands-on campaign execution and ability to guide activation teams; leadership of delivery is essential.
• Strong knowledge of audience research, segmentation, targeting, measurement and attribution.
• Experience with scopes, staffing, resource planning and financial management for profitability.
• Contribution to new business wins through proposals, presentations and recommendations.
• Excellent written and verbal communication; fluent with analytics, visualization and reporting tools.
• Experience in public affairs, issue advocacy or campaigns influencing policy is preferred.

Responsibilities

• Serve as the senior paid media advisor across client accounts, guiding strategic direction and senior relationships.
• Lead integrated media strategies with clear objectives, budgets, and measurement plans across multiple channels.
• Oversee planning, activation, optimization, and reporting with account teams; diagnose issues and guide teams.
• Collaborate with insights/analytics to establish KPIs and translate results into client recommendations.
• Manage and coach team and senior media leads, set goals, and support development and advancement.
• Partner on scopes of work, staffing plans, and profitability; ensure accurate budgeting and pacing.
• Lead paid media strategy for new business and expansion opportunities; pitch effectively.
• Build relationships with platforms and vendors to evaluate inventory and measurement approaches.
• Strengthen planning standards, QA, workflows, and knowledge sharing across the practice.
• Evaluate emerging channels and AI-enabled tools, and advise on targeting, privacy and measurement changes.
• Develop practical viewpoints and testing recommendations for clients, including public affairs campaigns.

Skills

Paid media

People management

Client leadership

Budget management

Paid media channels

CTV/Streaming

Campaign execution

Audience targeting

Resource planning

Business development

Communication

Analytics tools

Public affairs

Education

Bachelor’s degree in advertising/marketing/business or related field

Job description

Avoq is seeking a Vice President of paid media to lead strategy for Fortune 100 clients and global brands from our NYC office. You will mentor a growing team of strategists, translate business objectives into audience plans, and guide investments with measurable outcomes across social, search, programmatic, video, CTV and more.

You will collaborate with research, analytics, and insights teams to strengthen programs, apply AI-powered intelligence, and drive profitable growth while maintaining