VP, Paid Media & Digital Strategy — Hybrid Leader

Avōq; Washington (District of Columbia); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Parental leave

401(k) contributions

Hybrid work (4 days in office)

Paid holidays & generous PTO

Job summary

Avōq is seeking a Vice President to lead and mentor a growing team of strategists, guiding work for Fortune 100 clients, global brands, universities, foundations, and coalitions. The role can be based in Washington DC, New York, Asbury Park NJ, or Chicago, with a hybrid work setup (4 days in office).

You will translate business goals into audience strategies, present in client meetings, manage engagements, and drive measurable outcomes while balancing budgets and timelines.

Qualifications

• 12+ years of paid media, digital strategy, or integrated media planning experience.
• 5+ years of direct people management experience.
• Proven track record leading complex client engagements with strategic counsel.
• Experience developing and overseeing multimillion-dollar media programs.
• Deep expertise across paid social, search, programmatic and video; offline media familiarity is a plus.

Responsibilities

• Serve as the senior paid media advisor across a portfolio of client accounts, owning strategic direction and senior client relationships.
• Lead integrated media strategies with clear objectives, budgets, channel roles, and measurement plans.
• Oversee planning, activation, optimization, and reporting; guide teams as needed.
• Partner with insights and analytics to establish KPIs and translate findings into client recommendations.
• Manage and coach team and senior media leads; support hiring and development.
• Lead new business opportunities, pitches, and proposals.
• Build relationships with media platforms, publishers, and technology partners to improve programs.
• Strengthen planning standards, QA processes, and knowledge sharing.
• Evaluate emerging channels, AI-enabled tools, and changes in targeting and privacy policies.
• Develop practical viewpoints and testing recommendations for clients, including public affairs campaigns.

Skills

Paid media strategy

People management

Client management

Cross-channel planning

Budget management

Measurement & analytics

Public affairs experience

Education

Bachelor’s degree in advertising, marketing, business, or related field

Job description

Avōq is seeking a Vice President to lead and mentor a growing team of strategists, guiding work for Fortune 100 clients, global brands, universities, foundations, and coalitions. The role can be based in Washington DC, New York, Asbury Park NJ, or Chicago, with a hybrid work setup (4 days in office).

You will translate business goals into audience strategies, present in client meetings, manage engagements, and drive measurable outcomes while balancing budgets and timelines.