Paid Media Fellow — Digital Ads & Analytics (Hybrid)

Avōq; New York (NY); Hybrid; USD 35,000 - 43,000; Full time

Benefits offered by this job

Medical coverage

Parental leave

401(k) contributions

Hybrid work (4 days in office)

Paid holidays

Winter break

Job summary

Avōq seeks a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills across social media campaign planning, ad creative testing, ad operations, budgeting & media buying, and reporting across campaigns in education, energy, health, tech, and more.

The role may operate from Chicago, New York, or Washington D.C. offices with a typical 8–12 month fellowship and potential for promotion based on performance.

Qualifications

• 0–1 years of relevant experience in digital marketing.
• Bachelor's degree.
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
• Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
• Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
• Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
• Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

Responsibilities

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
• Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
• Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
• The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

Skills

Social media advertising

Digital marketing

Data analytics

Campaign planning

Education

Bachelor's degree

Tools

Facebook Business Manager

Google Analytics

Tag Manager

Simply Measured

Crimson Hexagon

Meltwater

Photoshop

Illustrator

Google Ads

Twitter Ads

Job description

Avōq seeks a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills across social media campaign planning, ad creative testing, ad operations, budgeting & media buying, and reporting across campaigns in education, energy, health, tech, and more.

The role may operate from Chicago, New York, or Washington D.C. offices with a typical 8–12 month fellowship and potential for promotion based on performance.