Senior Paid Media Campaign Lead — Hybrid/Remote

NeedleFinder Recruiting; New York (NY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Frequent social events

Office yoga

Performance coaching

Professional development initiatives

Job summary

A leading marketing agency based in New York is seeking a Senior Digital Campaign Manager to lead their Paid Search and Social clients. This position offers a hybrid work model, where the ideal candidate will work from the Manhattan office 2-3 days a week. Responsibilities include creating digital marketing strategies, executing campaigns, and reporting on performance. Candidates should have over 6 years of B2B digital marketing experience along with a strong analytical background and familiarity with major marketing tools.

Qualifications

• 6+ years of experience in digital marketing, preferably in B2B.
• Agency experience is preferred.
• Strong analytical skills and understanding of user behavior online.

Responsibilities

• Create campaign strategies and media plans aligned to client goals.
• Plan and execute effective digital marketing campaigns.
• Reporting on campaign performance and improving results.

Skills

Digital marketing management

Paid search campaign management

Knowledge of social media platforms

Experience with Google Ads and DoubleClick

Tools

Hubspot

Pardot

Job description

About the job Senior Digital Campaign Manager

Our client is a London-based Marketing agency looking for aSenior Digital Campaigns Manager to lead their Paid Search and Social clients for their growing New York-based division. It's an exciting opportunity to help them grow their US presents while closely collaborating with the UK team.

The target compensation for this role is 110k-120k with full benefits.

Here's a bit more about them:

We work in a mostly hybrid manner, so we are open to remote working as long as you are available for occasional face-to-face meetings in our New York office. The ideal candidate can work from their Manhattan office 2-3 days per week. However, they are flexible we know life happens, and some weeks you might need to work remotely!

Who are we?

We have a mission to chase out the humdrum in B2B marketing. Since we opened for business in 2010 we've built brands. We are shaping strategies, producing content programs, creating experiences and developing campaigns that not only deliver results but engage and delight their audiences too.

Its been so good so far! We've gathered a talented team, picked up awards, and are now lucky to count the likes of Microsoft, Ericsson, Instagram, Samsung, and an array of other exciting businesses from start-up banks to shipping companies amongst our clients.

The role

Were looking for an experienced digital marketing manager to join our talented team and lead the paid search and social US operations. Youll have a passion for everything digital, a keen eye for detail and reporting, and an understanding for how business users behave online. From Google Ads and DoubleClick, to paid social platforms and CRM/MA platforms such as Hubspot and Pardot, youll have a solid understanding of all the major tools within the marketing tech landscape.

About you

B2B experience is preferable, and ideally, youll have 6 years+ experience under your belt, with a mix agency or client-side. Agency side preferred. We want someone who can ask all the right questions and get to the heart of the matter carefully selecting the right channels to reach and engage audiences and ensuring they deliver the goods commercially for both the agency and our clients. Most of all, we want someone with a hands-on approach and an athletic mind that can help continue to set the pace and wow its clients.

The same kind of different

We welcome you, whatever your appearance, mobility or gender; who you love, who you worship or where youre from. We look for talent, enthusiasm and likability in our teammates. We look for that extra something that will add to the way we work together. Thats what helps us to be better people and a better agency.

Why should you join our team?

Were proud of our culture. We supporting each other to grow their careers and continue to develop. We have frequent social events, office yoga and performance coaching for those who want it. Professional development is important and there are a number of initiatives both formal and informal to continue sharing knowledge amongst the team to ensure we are all sharpening our skills & keeping on top of our game.

What will you be doing?

_Create campaign strategies & media plans that align to client goals

_Plan & execute effective digital marketing campaigns across all digital channels

_Planning audience targeting & always looking for opportunities to optimise & grow campaign performance

_Looking for opportunities to test & learn across client campaigns

_Inputing in responses to client briefs to ensure opportunities are being maximised

_Reporting on campaign performance, constantly searching for opportunities to improve & increase the results that are being delivered

What other skills are we looking for?

_Experience managing paid search campaigns & familiar with key Social Media platforms - LinkedIn, Twitter, Meta, etc

_Experience & comfortable with paid social tools including LinkedIn

_Understanding of other paid channels & how they work together

_A natural curiosity & desire to deliver outstanding work