Senior Paid Media Architect — Americas (Hybrid)

USA Donaldson Company Inc.; Bloomington (IN); Hybrid; USD 92,000 - 116,000; Full time

Benefits offered by this job

Health benefits

401k

Paid time away

Parental leave

Job summary

Donaldson Company, Inc. is seeking a Senior Paid Media Strategist to own paid media strategy and execution for the Americas. You will plan, launch, optimize, and report on campaigns across paid search and paid social, driving pipeline and brand impact with regional teams.

The role requires 5+ years in paid media, GA4/Looker Studio proficiency, and a collaborative, global mindset. Hybrid work is available at our Bloomington, MN office with a strong focus on performance and measurement.

Qualifications

• 5+ years of hands-on experience leading paid search and social campaigns.
• 3+ years managing significant media budgets and delivering against KPIs.
• 3+ years using GA4, Looker Studio, or similar analytics platforms.
• Bachelor's degree in Marketing, Business, Data Analytics, or Communications.

Responsibilities

• Develop, manage, and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and OpenAI ads.
• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs.
• Build full-funnel campaigns, from awareness to lead generation and conversion.
• Lead audience strategy including segmentation, targeting, and retargeting across platforms.
• Design and run A/B tests on creative, copy, bidding strategies, and landing pages to continuously improve performance.
• Partner with regional marketing, sales, and product teams to align campaigns with launches, seasonal initiatives, and market-specific needs.
• Help establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders.
• Stay up to date on competitive activity, platform changes, new features, and paid media trends, and share relevant findings with the team.
• Share best practices and help build a consistent paid media framework across the global team.

Skills

Paid search

Paid social

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

GA4

Looker Studio

Data dashboards

Reporting

Education

Bachelor's degree

Tools

GA4

Looker Studio

SEMrush

Google Search Console

Job description

Donaldson Company, Inc. is seeking a Senior Paid Media Strategist to own paid media strategy and execution for the Americas. You will plan, launch, optimize, and report on campaigns across paid search and paid social, driving pipeline and brand impact with regional teams.

The role requires 5+ years in paid media, GA4/Looker Studio proficiency, and a collaborative, global mindset. Hybrid work is available at our Bloomington, MN office with a strong focus on performance and measurement.