Senior Paid Acquisition Lead - B2B SaaS Growth

Apollo Group; Northern (KY); Hybrid; USD 183,000 - 229,000; Full time

Benefits offered by this job

Equity

Company bonus or commissions

401(k) plan

At least 10 paid holidays per year

Flex PTO

Parental leave

Wellbeing benefits

Global travel coverage

Job summary

Apollo.io is seeking a Senior Manager of Paid Acquisition to lead our performance marketing engine across paid Search, Social, TV, Audio, and more. You will guide a skilled team, manage a multi‑million budget, and shape our measurement and attribution approach to fuel scalable growth.

You will partner with Creative, Brand, Analytics, Product, and Finance to align paid programs with company goals and report insights to senior leaders. This role emphasizes strategic vision and hands-on execution.

Qualifications

• 10+ years of performance marketing experience, ideally in B2B SaaS.
• Proven ability to manage large, complex media budgets and drive measurable results.
• Hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels.

Responsibilities

• Lead and develop a high-performing paid channel team across multiple platforms.
• Manage an eight-figure annual budget with focus on efficiency and pipeline contribution.
• Build and evolve measurement and attribution framework (pixel, CAPI, UTM, MMM).
• Drive systematic testing and experimentation across creative, audience, bid strategy, landing pages, and mix.
• Partner with Creative, Brand, Analytics, Product, and Finance to align paid programs with goals.
• Own forecasting, pacing, and performance reporting for senior leadership.
• Manage relationships with agencies and tech vendors.
• Champion PLG and SLG acquisition motions across funnel stages.

Skills

Performance marketing

B2B SaaS

Team leadership

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Attribution & tracking

Analytical mindset

Mentoring senior contributors

Executive communication

Tools

Looker

Amplitude

Facebook CAPI

Job description

Apollo.io is seeking a Senior Manager of Paid Acquisition to lead our performance marketing engine across paid Search, Social, TV, Audio, and more. You will guide a skilled team, manage a multi‑million budget, and shape our measurement and attribution approach to fuel scalable growth.

You will partner with Creative, Brand, Analytics, Product, and Finance to align paid programs with company goals and report insights to senior leaders. This role emphasizes strategic vision and hands-on execution.