Senior Packaging Insights Lead

Aquent; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Aquent is seeking a Senior Consumer Insights Researcher focused on packaging and design testing. The role involves hands-on, end-to-end research leadership to help a global CPG team make evidence-based packaging decisions across toothpaste-cap designs and related concepts.

The ideal candidate will design and execute studies, analyze results, and deliver recommendations that communicate premium quality and brand fit, with the aim of scalable, repeatable research processes for ongoing needs.

Qualifications

• Demonstrated ability to lead quantitative consumer research from brief to final recommendations.
• CPG research experience including packaging evaluation, design testing, or related product-concept research.
• Strong questionnaire design, sampling, and statistical analysis skills.
• Experience recruiting target consumers or managing consumer-panel providers.
• Ability to separate personal preference, perceived premium quality, and purchase intent as distinct measures.
• Ability to translate findings into practical decisions for packaging, design, and marketing teams.
• Comfort working independently with stakeholders across functions.

Responsibilities

• Partner with packaging, design, and marketing stakeholders to define research questions and decision criteria.
• Design quantitative studies to compare packaging options and assess preference, perceived quality, premium positioning, and brand fit.
• Develop questionnaires, screening criteria, sampling plans, and approaches for presenting concepts fairly.
• Coordinate consumer recruitment and research fieldwork through survey platforms and panel providers.
• Manage study execution, timelines, and quality checks.
• Analyze findings, assess differences between designs, and explain limitations.
• Present data-backed recommendations to help stakeholders select or refine packaging concepts.
• Develop reusable research templates and processes for future studies.

Job description

Aquent is seeking a Senior Consumer Insights Researcher focused on packaging and design testing. The role involves hands-on, end-to-end research leadership to help a global CPG team make evidence-based packaging decisions across toothpaste-cap designs and related concepts.

The ideal candidate will design and execute studies, analyze results, and deliver recommendations that communicate premium quality and brand fit, with the aim of scalable, repeatable research processes for ongoing needs.