Senior Packaging Designer — Brand & Shelf Impact

Mattel; El Segundo (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Mattel seeks a Lead Packaging Designer to shape the next generation of packaging across our Dolls portfolio. This hands-on leadership role combines strong graphic design with structure, storytelling, and production readiness, translating brand strategy into compelling shelf and online packaging experiences.

The ideal candidate brings 10+ years of packaging or graphic design experience, a robust portfolio, and the ability to lead projects from ideation to final artwork while collaborating with

Qualifications

• 10+ years of professional packaging or graphic design experience in toys, consumer products, or related field.
• Portfolio demonstrating exceptional packaging design craft with strong typography, color, and storytelling.
• Experience establishing packaging brand guidelines, styleguides, and design systems.
• Experience in packaging design from concept through production, including structure, graphics, and manufacturing considerations.
• Familiarity with AI-enabled creative tools and workflows with responsible usage.

Responsibilities

• Lead packaging projects from concept through production, delivering sketches, concepts, structural ideas, 3D mockups, renderings, and presentation visuals.
• Translate brand strategy, consumer insights, and marketing plans into compelling packaging experiences.
• Collaborate with cross-functional teams and external partners to meet cost, schedule, and retail requirements.
• Incorporate AI-assisted ideation and visualization while maintaining core design fundamentals.
• Review production artwork, guide resources, and manage the packaging design critical path.

Skills

Packaging design

Graphic design

Adobe Creative Suite

3D visualization

AI tools in design

Brand storytelling

Collaboration

Communication

Project leadership

Education

Bachelor's degree in Graphic Design or related

Tools

Illustrator

Photoshop

Dimension

Job description

Mattel seeks a Lead Packaging Designer to shape the next generation of packaging across our Dolls portfolio. This hands-on leadership role combines strong graphic design with structure, storytelling, and production readiness, translating brand strategy into compelling shelf and online packaging experiences.

The ideal candidate brings 10+ years of packaging or graphic design experience, a robust portfolio, and the ability to lead projects from ideation to final artwork while collaborating with