Senior Owned Channel Marketing Lead for CRM Campaigns

Starbucks Corp.; Seattle (WA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer match

Tuition coverage through Starbucks

Job summary

Starbucks Corp. is seeking a Now Brewing senior marketing manager for Owned Channel Marketing in Seattle. You will oversee execution of campaigns across email, app, web, and in‑product experiences to boost engagement, conversions, and customer value.

You will partner with Brand, Integrated Marketing, Menu, and Product teams to align with GTM plans, while delivering high-quality, on-time outputs and rigorous measurement of performance.

Qualifications

• Bachelor’s degree or 4+ years of relevant experience in marketing, CRM, or digital channels.
• 5–8 years of progressive experience in marketing, CRM or digital channels.
• 3+ years of cross-functional project management experience.
• Experience executing marketing campaigns across multiple stakeholders.
• Strong collaboration, communication, and execution skills.

Responsibilities

• Lead execution of owned channel campaigns across email, app, web, and in‑product channels, managing timelines and approvals.
• Translate enterprise priorities into clear channel plans and deliverables.
• Support audience segmentation and targeting with cross-functional teams.
• Collaborate with creative teams to ensure on-brand, effective assets and briefs.
• Track campaign performance and identify optimizations for future campaigns.
• Partner with Technology and Operations to execute campaigns within existing tools.
• Contribute to campaign recaps and share insights with stakeholders.

Skills

Marketing strategy

CRM

Cross-functional PM

Digital channels

Campaign execution

Data-driven insights

Education

Bachelor’s degree

Tools

Marketing automation

Campaign management tools

CRM platforms

Job description

Starbucks Corp. is seeking a Now Brewing senior marketing manager for Owned Channel Marketing in Seattle. You will oversee execution of campaigns across email, app, web, and in‑product experiences to boost engagement, conversions, and customer value.

You will partner with Brand, Integrated Marketing, Menu, and Product teams to align with GTM plans, while delivering high-quality, on-time outputs and rigorous measurement of performance.