Senior Manager, Owned Channel Marketing — Drive Campaigns

Talantir; Seattle (WA); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision insurance

401(k) with employer match

Tuition coverage – Starbucks College

Résumé du poste

Starbucks Coffee Company seeks a senior marketing manager for Owned Channel Marketing to drive customer communications across email, app, web, and in-product experiences. You will translate enterprise priorities into channel plans, execute campaigns on time, and collaborate with Brand and Product teams to ensure brand consistency.

You will also support segmentation, personalized messaging, testing, and performance analytics to continually improve engagement and conversion across Starbucks’ owned

Qualifications

• Bachelor’s degree or 4+ years of relevant experience.
• 5–8 years of progressive experience in marketing, CRM, or digital channels.
• 3+ years of cross-functional project management experience.
• Experience executing marketing campaigns across multiple stakeholders.
• Strong executional mindset with attention to detail.
• Experience delivering marketing campaigns across digital or owned channels.

Responsabilités

• Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals.
• Translate enterprise priorities into channel-specific plans and deliverables.
• Support personalization efforts by executing segmentation and targeting strategies.
• Collaborate with creative teams to develop briefs and ensure brand standards.
• Work with Brand, Integrated Marketing, Menu, and Product teams to align with GTM plans.
• Track campaign performance and apply insights to future campaigns.
• Assist testing and experimentation with A/B tests to improve effectiveness.
• Coordinate with Technology and Operations to run campaigns within tools and systems.

Connaissances

CRM marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

A/B testing

Email marketing

Customer personalization

Formation

Bachelor's degree or 4+ years experience

Outils

Marketing automation

Campaign management tools

Analytics tools

Description du poste

Starbucks Coffee Company seeks a senior marketing manager for Owned Channel Marketing to drive customer communications across email, app, web, and in-product experiences. You will translate enterprise priorities into channel plans, execute campaigns on time, and collaborate with Brand and Product teams to ensure brand consistency.

You will also support segmentation, personalized messaging, testing, and performance analytics to continually improve engagement and conversion across Starbucks’ owned