senior manager, Owned Channel Marketing

Talantir; Seattle (WA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer match

Tuition coverage – Starbucks College

Job summary

Starbucks Coffee Company seeks a senior marketing manager for Owned Channel Marketing to drive customer communications across email, app, web, and in-product experiences. You will translate enterprise priorities into channel plans, execute campaigns on time, and collaborate with Brand and Product teams to ensure brand consistency.

You will also support segmentation, personalized messaging, testing, and performance analytics to continually improve engagement and conversion across Starbucks’ owned

Qualifications

• Bachelor’s degree or 4+ years of relevant experience.
• 5–8 years of progressive experience in marketing, CRM, or digital channels.
• 3+ years of cross-functional project management experience.
• Experience executing marketing campaigns across multiple stakeholders.
• Strong executional mindset with attention to detail.
• Experience delivering marketing campaigns across digital or owned channels.

Responsibilities

• Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals.
• Translate enterprise priorities into channel-specific plans and deliverables.
• Support personalization efforts by executing segmentation and targeting strategies.
• Collaborate with creative teams to develop briefs and ensure brand standards.
• Work with Brand, Integrated Marketing, Menu, and Product teams to align with GTM plans.
• Track campaign performance and apply insights to future campaigns.
• Assist testing and experimentation with A/B tests to improve effectiveness.
• Coordinate with Technology and Operations to run campaigns within tools and systems.

Skills

CRM marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

A/B testing

Email marketing

Customer personalization

Education

Bachelor's degree or 4+ years experience

Tools

Marketing automation

Campaign management tools

Analytics tools

Job description

## What Does This senior manager, Owned Channel Marketing Role Involve?Now Brewing senior marketing manager, Owned Channel Marketing! #ToBeAPartnerFrom the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.As a senior marketing manager of Owned Channel Marketing, you will be responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will play a critical role in bringing campaigns to life, ensuring clarity, accuracy, and consistency across touchpoints.In this highly collaborative role, you will partner across functions to deliver high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs.### As a senior marketing manager, of Owned Channel you will...- Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.- Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.- Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.- Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.- Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.- Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.- Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.- Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.- Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.- Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand### We’d Love To Hear From People With- Bachelor’s degree or 4+ years of relevant experience- 5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels- 3+ years of Cross-functional project management experience- Experience executing marketing campaigns across multiple stakeholders- Ability to work both independently and as part of a team- Strong executional mindset with attention to detail and ability to manage multiple priorities- Experience delivering marketing campaigns across digital or owned channels (email, app, web)- Strong project management skills and ability to keep work on track in fast-paced environments- Excellent collaboration and communication skills across cross-functional teams- Ability to translate strategy into clear, actionable deliverables- Comfort working with data to inform optimizations and performance improvements- Strong organizational skills and ability to manage timelines and dependencies- Demonstrates a proactive, solutions-oriented approach to problem solving- Experience navigating ambiguity and shifting priorities### Preferred Qualifications- Understanding of owned channel or CRM (customer relationship management) marketing principles and metrics- Experience working with creative teams or agencies- Familiarity with marketing automation or campaign management tools- Ability to learn quickly and work autonomously- Strong attention to detail and operational rigorLet us give you the opportunity to be part of something bigger than yourself. It’s time for you to #beapartner. Apply today!As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire\\*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.- If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.We believe we do our best work when we're together, which is why we're onsite four days a week.### Join us and inspire with every cup. Apply today!Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.