Senior Organic Social Creator & Viral Content Pro

CookUnity; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Stock Options Plan

Bi-annual performance bonus

5-year Sabbatical

Paid Family leave

Compassionate Leave

CookUnity credits to enjoy meals

AI-forward workplace tools

Wellness subsidies

Job summary

CookUnity is hiring an Organic Social Creator who will build a personal and brand following from scratch, shoot and edit short-form video, and own the public voice across all social channels. You’ll craft bold, virally-focused formats, move fast with cultural relevance, and drive CookUnity’s social presence into the mainstream of food culture.

You’ll operate autonomously, collaborate with chefs, and leverage data to sharpen strategy, delivering disruptive, on-brand content that resonates daily

Qualifications

• Proven ability to grow an audience organically across platforms.
• Hands-on editing of short-form video for social channels.
• Strong on-camera presence and storytelling skills.
• Strategic thinking for social content and campaigns.
• Ability to identify trends and act quickly in culture.

Responsibilities

• Own CookUnity's Organic Social channel with full creative and execution control.
• Concept, shoot, edit, caption, post, and iterate without external agencies.
• Create repeatable formats and franchises designed to go viral beyond existing followers.
• Monitor food, entertainment, and internet culture trends to insert CookUnity into moments.
• Use analytics and audience signals to guide fast, data-driven creative decisions.
• Design scalable content systems that can be handed off in year one.
• Amplify on-camera talent, including CookUnity's chefs, to support the strategy.
• Represent the brand voice publicly, with strong tone and risk judgment.
• Operate autonomously with an entrepreneurial mindset and ruthlessly prioritize opportunities.

Skills

Audience building

Video editing

On-camera presence

Content strategy

Trend spotting

Analytics

Fast-paced

Job description

CookUnity is hiring an Organic Social Creator who will build a personal and brand following from scratch, shoot and edit short-form video, and own the public voice across all social channels. You’ll craft bold, virally-focused formats, move fast with cultural relevance, and drive CookUnity’s social presence into the mainstream of food culture.

You’ll operate autonomously, collaborate with chefs, and leverage data to sharpen strategy, delivering disruptive, on-brand content that resonates daily