Head of Socials & Creator Growth

Hotplate; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Hotplate, based in San Francisco, is seeking a Head of Socials to own a mission-critical growth engine through filming, editing, and posting content that resonates with chefs and bakers. You will shape strategy, manage execution, and measure outcomes to optimize performance.

You will partner with the co-founders to decide what to test, while owning end-to-end campaigns and analysis to drive growth from a 25K follower base toward 250K.

Qualifications

• You are a creator who can write, shoot and edit posts and videos.
• You analyze reach, engagement, shares, follower growth and conversions to spot patterns and scale or adjust.

Responsibilities

• Own the social content strategy and end-to-end execution (filming, editing, posting).
• Collaborate with the co-founders to identify tests and what to test first, then execute.
• Grow Hotplate's audience and engagement, turning content into a growth engine.
• Spend significant time in-person with chefs/bakers for shoots and storytelling.
• Role based in San Francisco; 5 days a week in-person with travel 1–2 times per month.

Skills

Creator

Content analytics

Job description

Hotplate, based in San Francisco, is seeking a Head of Socials to own a mission-critical growth engine through filming, editing, and posting content that resonates with chefs and bakers. You will shape strategy, manage execution, and measure outcomes to optimize performance.

You will partner with the co-founders to decide what to test, while owning end-to-end campaigns and analysis to drive growth from a 25K follower base toward 250K.