Senior Optimization Manager

Launch Potato; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Launch Potato is seeking a results-driven CRO/Performance Marketing Specialist to lead high-impact landing page and funnel tests for our mass traffic campaigns. You’ll own end-to-end optimization, from copy and UI/UX tweaks to multivariate analysis, designing experiments that drive revenue and improve conversion across devices.

You’ll collaborate with Copy, Design, and Media teams, QA launches, document insights, and move quickly to reduce bottlenecks while balancing KPI expectations with

Qualifications

• 5+ years in performance marketing or CRO execution roles.
• Experience running tests, QA’ing launches, and reporting outcomes.
• Strong understanding of how changes affect conversion and revenue.

Responsibilities

• Execute high-impact landing page and funnel tests for high-traffic campaigns.
• Own end-to-end optimization: copy, UI/UX, flows, and testing plans.
• Document insights and summarize results to inform future optimizations.

Skills

Strong ownership

Direct response knowledge

A/B testing experience

QA launches

Cross-functional collaboration

KPI prioritization

UX/UI thinking

Tools

Google Analytics

Looker

Job description

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

MUST HAVE:

• Strong follow-through and task ownership; thrives on getting things done
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
• Experience running A/B tests, QA’ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS Solid understanding of what impacts conversion, even if you're not the strategist
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Ability to balance internal and external pressure to drive competing KPIs
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset — can spot UX friction and suggest improvements based on behavior
• Add bullet about industry/vertical experience here as well

EXPERIENCE:

5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.

YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands‑on building, multi‑variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

Outcomes (Performance Expectations)

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
• QA Launch Reliability: Ensure tests and optimizations are implemented error‑free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clear to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and bec