Senior Optimization Manager

Launch Potato; Austin, Dallas, Oklahoma City (TX, TX, OK); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Launch Potato is seeking a senior performance marketing/CRO professional to drive high-impact landing page and funnel tests. You will own end-to-end optimization, from test design to execution and reporting, across high-traffic campaigns.

The role requires 5+ years in performance marketing or CRO, with hands-on testing, QA, and collaboration with strategy leads. A data-driven mindset and strong cross-functional communication are essential.

Qualifications

• Strong follow-through and task ownership; thrives on getting things done.
• Understands direct response mechanics and high-volume testing environments in verticals like financial services, home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion, even if you're not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting.
• Balance expectations of internal and external KPIs.
• Collaborate cross-functionally to finalize inputs, creative, and launches.
• Create and monitor reports tracking multiple KPIs, internal and external.

Skills

Follow-through

Ownership

Direct response

A/B testing

QA testing

Copy editing

UI/UX awareness

Analytics tools

Tools

Google Analytics

Looker

CMS

Job description

WHO ARE WE?

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY: $100,000 - $120,000 per year

MUST HAVE:

• Strong follow-through and task ownership; thrives on getting things done
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead-form categories
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS
• Solid understanding of what impacts conversion, even if you're not the strategist
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Ability to balance internal and external pressure to drive competing KPIs
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset — can spot UX friction and suggest improvements based on behavior
• Add bullet about industry/vertical experience here as well

EXPERIENCE: 5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.

YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

Outcomes (Performance Expectations)

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external

Success Looks Like

• You consistently ship high-quality tests and optimizations that match the strategy brief
• You stay on top of timelines and follow through on implementation steps
• You catch bugs or tracking issues before they go live
• You share learnings that help the broader team execute better
• You’re a reliable executor who enables strategists and creatives to move faster
• Industry-Savvy: Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead-form categories
• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
• QA Mindset: Spots gaps before they cause issues — from typos to misfiring events.
• Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
• Adaptable: Comfortable shifting priorities and managing multiple launches at once.
• Hungry to Learn: Curious about what’s working, why, and how to improve results over time.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.