Senior Oncology Marketing Lead: Digital & NPP Strategy

GlaxoSmithKline; Philadelphia (Philadelphia County); Híbrido; USD 150.000 - 190.000; Jornada completa

Descripción de la vacante

GlaxoSmithKline's US Oncology brand is seeking a Sr Manager Non-Personal Promotional Marketing to shape NPP strategy and oversee multi-channel marketing including web, social, and mobile. This hybrid Philadelphia role leads cross-functional teams, partners with external agencies, and uses data-driven insights to optimize media spend while staying compliant with industry codes.

You will build KPI targets, manage resource allocation, and drive campaigns that support both healthcare professionals

Formación

• Bachelor's degree in a relevant field.
• 5+ years pharma/biotech Oncology marketing experience.
• Ability to travel up to 25% of the time, including some weekends.
• Willing to work in a hybrid role 2 or 3 days per week at the Philadelphia office.
• MBA preferred for advanced roles.
• Experience with digital/non-personal promotion marketing.

Responsabilidades

• Lead development of NPP brand strategies and marketing plans leveraging insights.
• Manage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tactics.
• Lead cross functional matrix partners towards a common goal and excellent execution.
• Working in an agile manner to pivot based on changes in market conditions.
• Drive strategic resource allocation and tracking to achieve maximum business value.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
• Analyze external and internal data to identify gaps and opportunities.
• Define key performance indicators (KPIs) and targets that move the team toward success.

Conocimientos

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Educación

Bachelor's degree

MBA

Herramientas

CRM systems

Content Management Systems

Analytics tools

Descripción del empleo

GlaxoSmithKline's US Oncology brand is seeking a Sr Manager Non-Personal Promotional Marketing to shape NPP strategy and oversee multi-channel marketing including web, social, and mobile. This hybrid Philadelphia role leads cross-functional teams, partners with external agencies, and uses data-driven insights to optimize media spend while staying compliant with industry codes.

You will build KPI targets, manage resource allocation, and drive campaigns that support both healthcare professionals